Zattoo Names Alexander Horrolt as New Ads Head
Zattoo has appointed Alexander Horrolt as the new head of its Ads partnerships and business development. Horrolt brings a wealth of experience from his previous role at Goldbach, where he managed marketing for large TV mandates.
Horrolt's extensive background includes leading Goldbach's online marketing as managing director from 2011. He also built and led the Goldbach Digital Services unit from 2015 until late 2024. Before Goldbach, he worked in various sales and B2B marketing roles at Publicitas Cinecom & Media AG in Switzerland.
At Zattoo, Horrolt will be responsible for identifying and acquiring third-party inventories. He will connect with and negotiate primarily with advertising clients and agencies, focusing on developing and managing advertising partnerships and third-party advertising inventory in the fast-growing connected TV (CTV) sector. Horrolt will also act as an internal business partner, expanding and managing inventory partnerships in the advertising area.
Alexander Horrolt will assume his new position at Zattoo on November 1st. Klaus Nadler, Chief Sales Officer at Zattoo, is pleased to have Horrolt join the Ads team, citing his relevant experience and strong track record in the industry.
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