Kenya Emerges as Africa's Online Gig Economy Powerhouse, Spain Surges
The global gig economy continues to evolve, with the U.S. maintaining its lead despite a dip in remote freelancing. In Africa, Kenya has emerged as the online gig economy powerhouse, while Spain has significantly increased its global freelance market share.
Kenya now boasts 461,253 digital marketers, 141,021 transcribers, and 250,000 article writers in its online workforce. This totals to approximately 5% of Kenya's population, with an average monthly earning of $188 per worker in 2021. The country's online gig economy has surged by 216% over the past five years, giving it a 0.37% share of the global stock market today. Nigeria follows closely with a 130% increase and a 0.27% global share, while South Africa has seen a more modest 9% growth and holds a 0.17% share.
Spain has also made significant strides, increasing its global freelance market share by 39% in five years. The U.S., however, still leads the global gig economy, despite an 8% decline in remote freelancing. The Asia-Pacific region, particularly Japan and Southeast Asia, along with North Africa in the MENA region, are expected to see the strongest growth in the online gig market, driven by digitalization and supportive policies. India is also witnessing exponential growth in its blue-collar gig economy, fueled by technological advancements and government initiatives.
In Kenya, 31% of online workers turn to the gig economy due to lack of formal employment, while 21% prefer it for convenience and flexibility. This growth has positioned Kenya ahead of South Africa and Nigeria in Africa's online gig economy.
The global gig economy continues to shift, with Kenya and Spain emerging as significant players. The Asia-Pacific region and North Africa are expected to see rapid growth, while the U.S. maintains its lead despite a decline in remote freelancing. As digitalization and supportive policies drive growth, the gig economy's future looks diverse and dynamic.
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