Forever 21 Set for U.S. Comeback as ABG Plans New Stores
Forever 21, the popular fashion retailer, has faced financial troubles in the U.S., filing for Chapter 11 bankruptcy earlier this year. Despite this, Authentic Brands Group (ABG) has acquired the brand and plans to revive its physical presence in the country.
ABG, which maintains the intellectual property of Forever 21, is in advanced talks with a leading retail operator to open new physical stores in the U.S. This news comes despite recent searches yielding no information about a specific company planning to open new Forever 21 branches in the country. Meanwhile, Forever 21's U.S. operations continue to focus on re-entering the Chinese market, a strategy unaffected by the bankruptcy.
The bankruptcy, which occurred in March, does not impact the brand's international operations. ABG's plans suggest a commitment to reviving the Forever 21 brand in the U.S., potentially bringing back the popular fast-fashion experience to American shoppers.
While Forever 21's U.S. operations faced bankruptcy earlier this year, Authentic Brands Group's plans to open new physical stores in the country signal a potential comeback for the brand. The bankruptcy has not affected international operations, and ABG's efforts could see Forever 21 regain its presence in the U.S. market.
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