Yoga brand, Beyond Yoga, collaborates with Issa Rae for the unveiling of their new company platform.
Beyond Yoga, a leading activewear brand, has partnered with actress and producer Issa Rae for its new brand platform, Seek Beyond. This exciting collaboration is set to celebrate "progress over perfection" and encourage authentic movement, connection, and personal growth.
The Seek Beyond campaign is being showcased across digital platforms like Facebook and Instagram, as well as through community activations during the summer and fall seasons of 2025. Nancy Green, CEO of Beyond Yoga, described Seek Beyond as an invitation to "embrace the joy of the journey - whatever that might look like."
Issa Rae has written and recorded an original anthem for the campaign, serving as its emotional tone and creative centerpiece. The anthem reflects Rae's personal approach to life, emphasizing intention, joy, and humor while choosing progress over perfection.
The Seek Beyond platform is brought to life through various elements: stories from notable movers such as Megan Roup (founder of The Sculpt Society), Evelynn Escobar (Hike Clerb), Danielle Burnett (Big Girls Who Run LA), and others; community activations and experiential events planned across summer and fall 2025 to deepen engagement; and digital-first campaign content distributed on social media.
This partnership reflects Beyond Yoga’s evolving mission to redefine wellness through movement, mindfulness, and connection. The Seek Beyond message aligns with Rae's personal approach to life, making it a creative and strategic collaboration that amplifies Beyond Yoga’s new brand narrative.
The Seek Beyond launch coincides with Beyond Yoga's new outdoor apparel collection, highlighting an expansion of the brand and signaling a new strategic growth phase under Levi Strauss & Co., which owns Beyond Yoga. In the company's most recent quarter, Q2 net revenues increased 6.4% year over year to $1.4 billion, and Beyond Yoga revenues rose around 12% to $37 million.
Seek Beyond is designed to encourage women to move and connect in ways that feel authentic to them. The platform reflects how Beyond Yoga's community shows up: with openness, with heart, and with a deep belief that movement is more than just physical - it's how we grow. The campaign includes stories about entrepreneurship, motherhood, wellness, and identity, making it a powerful testament to the diverse and inspiring women who make up the Beyond Yoga community.
[1] Beyond Yoga partners with Issa Rae for new brand platform Seek Beyond. (2025). Retrieved from www.beyondyoga.com/seek-beyond
[2] Beyond Yoga and Issa Rae team up for Seek Beyond campaign. (2025). Retrieved from www.instagram.com/beyondyoga
[3] Seek Beyond: Beyond Yoga's new brand platform celebrates progress over perfection. (2025). Retrieved from www.facebook.com/beyondyoga
[4] Issa Rae's anthem for Seek Beyond: A call to embrace progress over perfection. (2025). Retrieved from www.youtube.com/beyondyoga
[5] Beyond Yoga's Seek Beyond platform: Community activations and events planned for summer and fall 2025. (2025). Retrieved from www.beyondyoga.com/events
- Issa Rae's original anthem, reflecting her personal approach to life, serves as the emotional tone and creative centerpiece of Beyond Yoga's new brand platform, Seek Beyond.
- Beyond Yoga’s Seek Beyond message aligns with Issa Rae's personal attitude, making it a creative and strategic collaboration that amplifies Beyond Yoga’s new brand narrative.
- The Seek Beyond platform, launched by Beyond Yoga, encourages women to move and connect in ways that feel authentic to them, reflecting the openness and heart that Beyond Yoga's community shows.
- Seek Beyond is being showcased across various digital platforms, including Facebook, Instagram, and YouTube, as well as through community activations during the summer and fall seasons of 2025.
- The collaboration between Beyond Yoga and actress Issa Rae for the Seek Beyond brand platform is also a reflection of the expanding business, focusing on fashion-and-beauty, entertainment, and lifestyle, under Levi Strauss & Co. with a significant rise in revenues in Q2 2025.
