Warner Bros. Discovery signs a fresh agreement with Nielsen for an undisclosed sum.
In a significant move to optimise their advertising efforts, Warner Bros. Discovery has announced a new, long-term, multi-year deal with Nielsen. This partnership, set to commence in 2026, will see Warner Bros. Discovery utilising new services from Nielsen that tap into the company's Advanced Audience capabilities.
According to David Porter, head of ad sales, data, insights, and research at Warner Bros. Discovery, the priority is to provide reliable tools and actionable insights to clients. Nielsen's robust measurement capabilities, he believes, will deliver smarter data and solutions to Warner Bros. Discovery's partners.
The deal covers measurement for all Warner Bros. Discovery platforms across linear and streaming. This means that, from streaming to linear and live to on-demand, Nielsen will provide the data Warner Bros. Discovery needs to grow their business.
Karthik Rao, CEO of Nielsen, has stated that Warner Bros. Discovery is one of the top media companies in the world. He emphasises that Nielsen is the only company that can deliver measurement for every way fans watch shows, across all platforms. This unique ability will continue to aid Warner Bros. Discovery in growing their business.
Warner Bros. Discovery will continue to use Nielsen's Big Data + Panel as currency for advertising. This currency, which has proven effective in the past, will be instrumental in the Upfront of 2026 and beyond.
As part of the new deal, Warner Bros. Discovery will expand its use of Nielsen's services. This expansion is expected to help Warner Bros. Discovery partners capture performance and viewership across all screens. The new deal with Nielsen will also optimise the impact of ad spend and inventory for Warner Bros. Discovery's partners.
Nielsen is thrilled to extend its partnership with Warner Bros. Discovery to deliver accurate data for Warner Bros. Discovery and their mutual advertising clients. This partnership is a testament to the trust and confidence Warner Bros. Discovery places in Nielsen's services, and Nielsen is excited to continue supporting Warner Bros. Discovery in their mission to entertain and engage audiences worldwide.
