Vodafone's Cristina Barbosa is appointed as the new Chairman by Ogilvy Spain.
Ogilvy Spain has announced the appointment of Cristina Barbosa as its new Chairperson, effective from the beginning of May. Barbosa, who has been with the tech communications company for eight-and-a-half years, will oversee the running of Ogilvy Spain's operations and play a key role in driving growth and innovation.
In her new role, Barbosa will be instrumental in expanding Ogilvy's services across various sectors, including brand and advertising, PR and influence, CRM and experience, health, and consulting. As the Chairwoman of Ogilvy Spain, she will work alongside key executives such as Jordi Urbea, CEO of the Barcelona office, Marta Gutiérrez, CEO of the Madrid office, Luis Riva, chief growth officer, and Roberto Fara, chief creative officer.
Barbosa is replacing Alfonso Marián as chairperson of Ogilvy Spain. Prior to her new appointment, she served as the Vodafone brand director in Spain. Her extensive experience in the industry will undoubtedly contribute significantly to Ogilvy Spain's growth and client offerings.
As the Chairwoman of Ogilvy Spain, Barbosa will be responsible for the strategic direction and operations of the agency within Spain. While specific new responsibilities from her chairperson position are not detailed explicitly, generally, the chairperson's duties include steering the company’s governance, representing the agency at high levels, and leading growth and innovation initiatives.
With her appointment, Barbosa will focus on enhancing Ogilvy Spain's market presence, maintaining client relations, and driving forward-brand strategy in Spain. She will also contribute to the expansion of Ogilvy's services in health and consulting, ensuring the agency remains at the forefront of these rapidly evolving sectors.
Barbosa's new role encompasses managing the growth of Ogilvy's client offerings across multiple areas, including brand and advertising, PR and influence, CRM and experience, health, and consulting. This will enable Ogilvy Spain to offer comprehensive solutions to its clients, meeting their needs in a holistic and integrated manner.
As Ogilvy Spain's new Chairwoman, Cristina Barbosa is poised to lead the agency into a new era of growth and innovation, leveraging her extensive experience and industry knowledge to drive the agency's success in Spain and beyond.
In her new position as Chairwoman of Ogilvy Spain, Cristina Barbosa will focus on enhancing the agency's growth and market presence, overseeing the expansion of services in areas such as brand and advertising, PR and influence, CRM and experience, health, and consulting. As a key part of her responsibilities, she will collaborate with executive team members like Jordi Urbea, Marta Gutierrez, Luis Riva, and Roberto Fara to steer the company's governance, represent Ogilvy at high levels, and lead growth and innovation initiatives in finance and business.
