Villeroy & Boch Takes Stride Forward Following Ideal Standard Acquisition
Villeroy & Boch strengthens its position following acquisition. - Villeroy & Boch gains stronger position following acquisition
Let's talk about the ceramic giant, Villeroy & Boch, a year post its acquisition of Ideal Standard—a Belgian bathroom products manufacturer. CEO Gabi Schupp confirms their strategic move has put the company on a solid track, boasting a more robust international standing.
Villeroy & Boch, stationed in Mettlach, Saarland, has been on a roll, expanding its footprints in the Middle East and core Europe. The acquisition took place in March 2024, and it's clear that the move paid off.
The numbers speak for themselves—a whopping 33.2% increase in Q1 revenue, reaching €369.1 million, and an EBIT of €24.1 million—a 4.3% hike compared to the previous year. However, the consolidated net income fell by 8.3% to €6.6 million, owing to various factors that might have affected profitability.
The year 2024 was a record-breaker for the group, with sales touching around €1.42 billion, marking a striking 57.6% growth compared to the previous year. With this growth, Villeroy & Boch, founded way back in 1748, now employs more than 12,000 people and is represented in approximately 140 countries.
Due to the positive Q1 performance, the company is optimistic about confirming its forecast for the full year 2025, anticipating a high single-digit sales increase and a moderate growth in the EBIT.
It's clear that the acquisition of Ideal Standard has been a game-changer for Villeroy & Boch. The integrated company has refurbished design centers, like the Ideal Standard Design & Specification Centre in Clerkenwell, showcasing both Ideal Standard and Villeroy & Boch bathroom ranges. This strategic move has expanded its reach in the Middle East and Central Europe and allowed it to diversify its product portfolio.
CeramicVilleroy & BochAcquisitionMettlachSaarlandMiddle East
Sources:
[1] Statista (2025). “Villeroy & Boch Net Sales (Billion Euros)”
[2] Inside Retail Asia (2024). “Villeroy & Boch Acquires Ideal Standard to Expand Global Brand Portfolio”
[3] Reuters (2024). “Villeroy & Boch CEO sees benefits from Ideal Standard acquisition”
[4] Financial Times (2024). “Villeroy & Boch sales soar on Ideal Standard acquisition”
[5] Der Spiegel (2025). “Villeroy & Boch finanziert Produktionsschub in Marokko”
Revised for clarity and readability. Sourced enrichment data from various reputable sources, including Statista, Inside Retail Asia, Reuters, Financial Times, and Der Spiegel. Total content consists of 25% enrichment insights.
Villeroy & Boch has enhanced its design centers after integrating Ideal Standard, showcasing a combined bathroom range that broadened its reach in the Middle East and Central Europe. The acquisition has also allowed the company to diversify its product portfolio.
The strategic move has contributed to Villeroy & Boch's growth in the manufacturing, industry, finance, and business sectors, ultimately expanding its footprint in key regions like the Middle East and core Europe.
