Video Outcomes from Google Search Delved Into: Visual Results
In the digital age, video content has become a powerful tool for businesses looking to increase their visibility and drive sales. This is particularly true when it comes to Google's video results.
Google's video results come in two types: standard and featured. A standard video result includes a small thumbnail, title, date posted, and the YouTuber's username. The featured video, on the other hand, takes up most of the page as the top-most result. There's only one per search.
For instance, in a search for "how to plant a seed", the first result could be a featured video. Google sometimes cuts to a relevant timestamp in a video for users to start watching from the most relevant time.
But why is video marketing on Google so effective? Over two-thirds of YouTube users say videos bring new brands to their attention. Video content is versatile, used for various types of content such as how-tos, explainers, reviews, testimonials, vlogs, interviews, webinars, and more.
The benefits of video marketing on Google extend beyond increased visibility. Showing up in Google's video results can increase brand loyalty. Continually showing up in search results can make customers more devoted to a business's products and services.
Moreover, video results can direct more traffic to a business. This increased traffic can potentially lead to an increase in sales. Companies that use YouTube videos for their video results in Google typically include B2C, D2C, and B2B businesses that integrate YouTube marketing into their digital strategy, either through paid ads or monetizing their own video content on YouTube.
These video results can be particularly beneficial for a gardening company. For example, a video explaining how to plant a seed could attract potential customers who are interested in gardening.
Google has best practices for making videos easier for them to find and display. Talk to a content specialist at ClearVoice to create a video marketing strategy for a brand. By leveraging YouTube’s large audience and SEO benefits, businesses can increase their visibility and website traffic, ultimately driving sales and boosting their brand.
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