US Creativity Leader Droga5 Tops New Business Rankings in COMvergence 2020 US Agency Survey
In the ever-evolving world of advertising, the year 2020 saw a shift in the landscape of creative agency reviews. According to the recently released 2020 Creative New Business Rankings by COMvergence, two agencies outside the big holding companies managed to secure a place among the top three spots.
The rankings, which do not disclose the specific names of the leading creative agencies, suggest a distinction between media agency and creative agency reviews. The focus of this article is on the top creative agencies for new business in 2020.
A total of over 90 major U.S. agencies were reviewed in 2020, but a small number of agencies stood out, taking a majority of the new business revenue. The top four shops in the list accounted for nearly half of the new business revenue tracked by the data research consultancy.
Interestingly, the year 2020 saw fewer reviews compared to previous years. The article does not delve into the reasons for this trend, but it is worth noting that clients were less likely to reconsider creative assignments.
Despite the reduced number of reviews, the top creative agencies for new business in 2020 were identified. The fact that these agencies are outside the big holding companies indicates a potential shift in the industry, as smaller, independent agencies are making their mark.
It is essential to note that the COMvergence rankings typically highlight significant movements in media new business, which could include major advertising and media agencies. However, the specific names of the top creative agencies for 2020 remain undisclosed.
In conclusion, the year 2020 saw a shift in the creative agency review landscape, with a few agencies outside the big holding companies making a significant impact. The reduced number of reviews and the clients' preference for these smaller agencies are trends worth watching in the coming years.
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