UK market share reached a new high with Omoda and Jaecoo leading the way
In the ever-evolving world of automobiles, two Chinese brands, Omoda and Jaecoo, are creating a stir in the UK market. Produced by Chery, these brands have set their sights on the popular SUV segment, offering affordable yet premium-feeling vehicles.
The Tiggo 8 plug-in hybrid SUV, the latest offering from Chery, will start at £28,545 in the UK. This competitive pricing strategy, coupled with their growing product portfolio that includes both internal combustion engine (ICE) and plug-in hybrid (PHEV) models, has helped Omoda and Jaecoo secure a 2% market share in the UK just six months after launch.
In July 2025, Omoda registered 1,874 cars, and Jaecoo registered 1,915 cars in the UK, outperforming Dacia, Citroen, Honda, Seat, and MINI combined in the same month. This impressive performance has not gone unnoticed, with Chery's UK boss, Gary Lan, stating that it's a "strong vote of confidence" from customers.
Lan believes that the UK market is hungry for something new, as shown by Omoda and Jaecoo's success. He also confirmed that the brands are "only just getting started" in the UK market. The growth of these brands is not just a "spike," but the beginning of something much bigger, according to Lan.
Chinese brands like Omoda and Jaecoo have rapidly increased market share in Europe, hitting 5.1% combined market share in H1 2025, nearly doubling from the previous year. This growth contrasts declining market shares of traditional manufacturers such as Stellantis (Citroen and Seat's parent group), whose market share dropped from 16.7% to 15.3% across Europe in H1 2025.
While Omoda and Jaecoo have not outpaced all established European brands outright, they have made substantial inroads, particularly by outselling traditional competitors like MINI in Europe through their hybrid SUVs. Dacia remains a known budget brand, but Omoda and Jaecoo's fresher designs and hybrid tech may be attracting buyers seeking more modern alternatives within affordable crossovers.
Honda and MINI have faced stiffer competition with lower market share growth compared to these Chinese entrants, which benefit from competitive pricing, strong export scale via Chery, and rapid product line expansion.
As Chery prepares for its UK launch next month, the stage is set for Omoda and Jaecoo to continue their growth trajectory. Lan emphasises that they are building trust, proving themselves, and giving customers more than they expect. With their focus on SUVs, balanced offering between ICE and electrified models, leveraging Chery Group’s global export scale and investments, and rapid geographic expansion, it seems that Omoda and Jaecoo are rapidly becoming significant competitors in the affordable SUV segment.
- In the finance sector, Chery's strategic pricing of the Tiggo 8 and other models from Omoda and Jaecoo has not only facilitated their growth within the UK market, but also allowed them to surpass several established brands in sales.
- The automotive industry is experiencing a significant shift as Omoda and Jaecoo, two Chinese brands, continues to expand their operations, leveraging their hybrid technology and design innovations, potentially influencing the future of the affordable SUV segment.
