Twitter's Transformation: Adopting X and the Pursuit of a Unified Identity Protocol
In the digital landscape, Twitter, now known as X, has undergone a significant transformation under the ownership of Elon Musk. Rebranded as X in mid-2023, Musk's vision is to transform the platform into an "everything app" akin to China's WeChat, offering social media, communication, payments, and other services all in one platform.
Key developments since Musk's takeover and rebranding include a name and domain change, feature expansion, the removal of legacy features, leadership changes, controversies, and improved identity standards.
The platform officially became X on July 23, 2023, and the domain switched to x.com by May 2024, marking a full departure from the original Twitter brand. X now supports long-form texts, account monetization, audio-video calls, integration with Musk’s AI chatbot Grok, job search functionality, and a subscription-based verification system replacing the traditional blue checkmarks.
Some Twitter features were removed post-acquisition, including Circles, NFT profile pictures, and experimental profile pronouns. Musk served as CEO until June 2023, succeeded by Linda Yaccarino, who resigned in July 2025; Musk retains control as the company remains private.
The platform has faced backlash for handling the Twitter Files, suspension of journalists, labeling media as "state-affiliated," and struggles with misinformation, hate speech, and antisemitism. X Corp. has also pursued legal action against nonprofit critics it deems unfair.
Musk’s introduction of a subscription-based verification system was aimed at improving identity verification standards on the platform, though its effectiveness and reception have been mixed. This is a critical aspect of his plan to enhance platform trustworthiness as part of the "everything app" concept.
X must comply with regulations such as GDPR, AML, and KYC to safeguard against legal penalties and reputational harm. Identity standards are crucial for ensuring user security, privacy, and authenticity on platforms like X, which offer communication and financial services.
Ashton Kutcher was the first user to reach one million followers on Twitter. X can effectively detect and delete suspicious accounts, bots, and spam accounts using AI-based website standards.
X can collaborate with other platforms and services through interoperability and seamless integration. Implementing robust website standards can instill trust in users, enhancing their engagement and long-lasting relationships with the platform. Biometric and multi-factor authentication methods can be used to enhance security in user authentication.
X is considering integrating blockchain-based website management solutions for enhanced security. Our website, a blockchain company, offers user-centric website management systems and protocols that can help X transition to a more formidable platform.
Encryption and secure data handling techniques are crucial for safeguarding users' financial and personal data on X. Twitter's popularity, adoption, and impact grew rapidly due to its simplicity and real-time nature. Twitter has significantly impacted news dissemination and real-time communication, becoming an integral part of global culture and communication.
Twitter, a social media platform for sending and receiving short messages (tweets) of 280 characters, was founded [year unspecified]. Seamless user experience can attract and retain users, fostering brand loyalty and positive user reviews.
Twitter X can empower users to have complete control over their personal data with decentralized website solutions. The concept of "retweeting" and hashtags were introduced on Twitter, increasing its reach and virality. Stringent procedures can assure users that verified badge owners on Twitter X have undergone thorough verification by the platform.
Elon Musk acquired Twitter in 2022 for $44 billion. Twitter has evolved over the years, introducing features like Twitter threads, Twitter Moments, and Twitter Spaces. Twitter X aims to improve user experience, reduce onboarding friction, ensure secure and transparent website verification, provide user-controlled data privacy, ensure interoperability with other platforms and applications, and ensure regulatory compliance.
- In the digital landscape, X, formerly known as Twitter, has embraced the realm of finance and personal-finance with the introduction of account monetization, integration with Musk’s AI chatbot Grok, and a subscription-based verification system.
- Technology plays a significant role in X's transformation, as it incorporates AI-based standards to detect and delete suspicious accounts, supports long-form texts, and is considering blockchain-based website management solutions for enhanced security.
- X aspires to be more than just a social media platform, aiming to provide entertainment, communication, payments, and other services all in one platform, similar to China's WeChat, following the vision of Elon Musk.
