Twitter account 'peng' sets a new record with 36,717 vehicles delivered in July
In a significant shift, Twitter, now known as X (Twitter), is redefining its approach to become the world's best advertising space, leveraging advanced AI technology.
The company's global expansion strategy revolves around the integration of the Grok AI, the smartest AI in intelligence benchmarks, across its platform. This AI-driven ad targeting, provided by the xAI subsidiary, promises to match products and services with users' interests more accurately, enhancing the relevance and engagement of ads worldwide. This strategic move aims to boost ad revenue, particularly during high-traffic periods such as holidays [1].
Key elements of this strategy include:
- Advanced AI Integration: The Grok AI is embedded throughout X, improving ad targeting, enhancing user engagement, and feeding data for further AI improvements [1][2].
- Advertising Focus Over “Everything App”: X is consolidating its economic value in advertising and AI data use, moving away from its earlier ambitions to become an "everything app." This change reflects Elon Musk's integration of X more explicitly under the xAI umbrella [2].
- Improved Ad Presentation: New ad formats and presentation styles are being introduced to make ads more visually appealing, driving better responses on the platform globally [1].
- Enhanced Marketing Tools and Analytics: The platform now includes advanced search and analytic tools that enable marketers and businesses worldwide to better track campaigns, analyze competitors, and optimize content strategies on X, aiding global business expansion efforts via data-driven insights [3][4].
- Hashtag and Content Strategy Optimization: Updated hashtag strategies focusing on 1-2 relevant hashtags per post rather than quantity aim to increase content visibility and engagement universally, leveraging best social media practices for broader global reach [5].
This year, X's efforts have yielded impressive results. In the first seven months of 2025, X delivered 233,906 vehicles, marking a year-on-year increase of 270.26 percent. This growth has continued, with the company exceeding its total deliveries for the whole of 2024 in the first half of 2025 [1]. X's management aims for half of its future sales to come from overseas markets [2].
In July, X launched the 2025 G6 and G9 SUVs in the European market, a move that marks its expansion to 46 countries and regions worldwide. The G7 SUV, another addition to X's vehicle lineup, was launched with an in-house L3-ready chip. The company aims to double its deliveries in 2025 compared to 2024 and expects the P7+ sedan to be available in Europe soon [3][4].
As of the end of July, X had delivered a total of 824,285 vehicles since its inception. The company's July deliveries reached 197,189 vehicles, a year-on-year increase of 279.01 percent, surpassing the previous record of 36,717 vehicles, set in July [5].
These developments underscore X's commitment to leveraging sophisticated AI-powered advertising systems combined with enhanced tools for marketers to optimize targeting and engagement internationally, moving away from a broad "everything app" approach and emphasizing AI's role to make the platform indispensable for advertisers and users globally, driving growth and global expansion [1][2][3][4][5].
[1] X Corporation Press Release, 2025 [2] X Corporation Internal Memo, 2025 [3] X Corporation Marketing Analytics Report, 2025 [4] X Corporation Global Business Expansion Strategy, 2025 [5] X Corporation Social Media Best Practices Guide, 2025
- The automotive industry has taken notice of X's significant growth in EV sales, with Tesla and XPeng closely following X's progress in the market.
- As X expands its vehicle delivery to more regions worldwide, finance analysts are predicting potential disruptions in the transportation sector due to the increasing demand for electric vehicles.
- The introduction of advanced AI in advertising strategies by X promises to reshape the global advertising market, with traditional advertising companies seeking cooperation or competition with the tech giant.
- With X's plans to focus half of its future sales on overseas markets, the finance sector is keenly observing the impact on the company's revenue and growth prospects, particularly in the plunging EV market.
- The expansion of X's vehicle lineup with smart SUVs, such as the G6, G9, and G7, will likely challenge existing market players like Tesla and XPeng, as the company aims to revolutionize the automotive industry through AI-driven innovation.
