Suntory, a renowned Japanese corporation, plans to restart televised advertisements on Fuji TV in July.
In a significant development, Kenji Shimizu will take the helm as the new leader of Fuji Media Holdings Inc., following the approval of shareholders on Wednesday. This change in management has led to a notable return of one of the broadcaster's key sponsors, Suntory Holdings Ltd., who will resume running commercials on Fuji Television Network Inc. from July.
However, the reasons behind this resumption of advertising by Suntory and another major sponsor, Daiwa House Industry Co., remain unclear. A thorough search of available resources did not yield any direct information or explanation regarding this decision.
Typically, companies may choose to resume advertising on a particular network due to strategic marketing decisions such as improved viewership metrics, changes in media partnerships, or the resolution of past issues with the network. However, without concrete details from the search results, these speculations remain just that.
It is worth noting that in recent times, many sponsors, including Suntory, had suspended their ads on Fuji TV in opposition to the broadcaster's handling of a sexual assault scandal involving Masahiro Nakai. In response, Fuji TV President Kenji Shimizu announced a comprehensive reform plan including preventive measures.
This return of Suntory's advertising could be seen as a positive step towards rebuilding relationships and regaining trust, following the implementation of these reforms. For further insights, one might look towards corporate press releases or advertising industry reports from mid-2022, which could provide more specific details on this matter.
The resumption of Suntory's advertising on Fuji Television Network Inc. could be linked to the implementation of a comprehensive reform plan by Fuji Media Holdings Inc., following the new leadership of Kenji Shimizu. While strategic business decisions such as improved viewership metrics or media partnerships could potentially influence this choice, the reversal of the sponsor's initial decision to suspend ads may also hint at satisfaction with the reforms, particularly those focusing on preventive measures against sexual assault scandals.
