Sportsbook giant BetMGM secures groundbreaking sports wagering agreement with X
In an exciting development, BetMGM, the renowned online sportsbook, has partnered with the popular social platform X. This partnership makes BetMGM the exclusive live odds sports betting partner for X, offering its users access to the latest betting odds on pro football and more sports set to be added in the near future.
Linda Yaccarino, the CEO of X, echoed Adam Greenblatt's sentiments, stating that "sports fans never sleep on X." Yaccarino, who previously served as the CEO of Twitter for two years before stepping down in July 2025, was entrusted by Elon Musk to protect free speech, turn the company around, and transform X into an "Everything App."
The integration of BetMGM into X is expected to evolve and grow in functionalities over the next few months. BetMGM's odds and branding will be integrated into X, with games linking directly to BetMGM's website and app. This partnership is timed for the Super Bowl, promising an immersive experience for sports fans.
Adam Greenblatt, the CEO of BetMGM, praised X as the "center of the sports world's conversation 24 hours a day, 7 days a week." He believes that this partnership will be a game-changer for BetMGM, providing access to the vast X community.
The partnership with X represents an opportunity for BetMGM to grow and tap into the unexplored potential of social platforms. This move comes as BetMGM continues to maintain its impressive momentum, having recently reported its FY 2023 performance showing growth across various metrics. The company remains optimistic about its future, with plans to evolve and expand its offerings.
With this partnership, X users will be able to cheer and bet on their favourite teams like never before. The integration of BetMGM into X is set to revolutionise the way sports fans interact with their favourite sports, making X an even more integral part of the sports world.
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