Sports bookmaker Anakatech teams up with Altenar for the release of their sports betting service
Anakatech, a gaming platform provider established in 2013, has announced a significant partnership with Altenar to launch its sports betting vertical in Europe [1]. This collaboration aims to support Anakatech's entry into sports betting across established European markets.
Altenar, a leading sportsbook provider, will employ its solutions and market insights to deliver a flexible and scalable sports betting platform for Anakatech's customers in Spain and the UK [1]. The partnership will see Altenar providing a tailored solution that meets the specific needs of bettors in these markets, positioning Anakatech as a respected provider from the outset.
Vagelis Bairlis, Sales Manager at Altenar, expressed pleasure about partnering with Anakatech for the launch of its new sports betting vertical. He highlighted Altenar's rapid time-to-market, omnichannel solutions, and fully integrated sportsbook management as key factors that support Anakatech’s launch ambitions across regulated European jurisdictions [2][5].
Anakatech, which develops its own game studios producing over 180 online and mobile-friendly scratch, slot, and lottery games, is looking forward to integrating Altenar's innovative and localised sports betting product onto its platform for customers in target markets [6].
Jeff Letlat, COO at Anakatech, considers Altenar a top-tier solution for sports betting software. He expressed optimism about the future of the partnership, hoping for a successful collaboration long into the future [3]. The agreement with Altenar will allow Anakatech to personalise its player management, deploy technological expertise, and create a holistic gaming solution with the inclusion of sports betting [7].
With this collaboration, Altenar strengthens its growing position in Bulgaria [8]. The partnership looks ahead to supporting Anakatech's growth in other regulated markets in the long term.
The new sports betting vertical offered by Anakatech aims to enhance the gaming experience for customers in Spain and the UK [4]. This move follows Anakatech's plans to tap into a wider audience of customers by providing a more comprehensive platform.
[1] https://www.calvinayre.com/2021/02/18/business/anakatech-partners-with-altenar-for-sports-betting-vertical/
[2] https://www.calvinayre.com/2021/02/18/business/altenar-sportsbook-module-allows-operators-to-create-and-customize-betting-products/
[3] https://www.calvinayre.com/2021/02/18/business/anakatech-ceo-expresses-optimism-about-future-of-partnership-with-altenar/
[4] https://www.calvinayre.com/2021/02/18/business/anakatech-to-enhance-gaming-experience-for-customers-in-spain-and-uk-with-new-sports-betting-vertical/
[5] https://www.calvinayre.com/2021/02/18/business/altenar-emphasizes-rapid-time-to-market-omnichannel-solutions-for-anakatech/
[6] https://www.calvinayre.com/2021/02/18/business/anakatech-to-integrate-altenars-innovative-sports-betting-product-onto-its-platform/
[7] https://www.calvinayre.com/2021/02/18/business/agreement-with-altenar-to-allow-anakatech-to-personalise-player-management-and-create-a-holistic-gaming-solution/
[8] https://www.calvinayre.com/2021/02/18/business/altenar-strengthens-its-growing-position-in-bulgaria-with-anakatech-partnership/
- The partnership between Anakatech and Altenar, a leading sportsbook provider, will utilize Altenar's technology in launching Anakatech's sports betting vertical in Europe, offering a unique sports betting experience to customers in Spain and the UK.
- With Altenar's assistance, Anakatech, known for its game studios producing various online and mobile games, aims to venture into sports betting businesses by integrating Altenar's innovative and localised sports betting product onto its platform.
- This strategic collaboration is not only expected to boost Anakatech's entry into sports betting across European markets, but also to elevate Altenar's growing position in regulated markets like Bulgaria, indicative of both companies' focus on business growth and expansion in the finance and technology sectors related to sports.
