Shein to Enhance Product Safety Tests Following EU Investigation
Fast-Fashion Retailer Shein Bolsters Product Safety Tests
In light of concerns expressed by the European Union over unsafe products sold on its platform, fast-fashion retailer Shein has revealed plans to significantly boost its product safety and quality tests. By 2025, Shein aims to conduct 2.5 million tests, marking a jump from the 2 million tests carried out the previous year.
This push for increased testing falls under Shein's broader compliance initiatives, which will see the company invest $15 million this year. The European Union's Consumer Protection Co-operation network has flagged practices by Shein that infringe EU consumer law, giving the retailer a month to respond.
Since the launch of its marketplace, Shein has stopped working with over 540 sellers due to compliance breaches. The majority of Shein's products are sourced from factories in China, directly shipped to consumers worldwide.
Shein's marketplace offers a wide array of products, ranging from clothing to toys, gadgets, and homeware. The heightened focus on product safety and compliance is a response to the EU's probe.
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- The fast-fashion industry, with Shein as a notable example, is responding to EU concerns about product safety by investing more in testing, leveraging advertising campaigns to announce such improvements.
- As Shein bolsters product safety tests, it's also bracing for potential changes in its business, allocating considerable finance for compliance initiatives, aiming to meet EU standards in line with the news about infringements on consumer law.
- The increased emphasis on product safety and compliance doesn't stop at Shein's clothes; it extends to all product categories available on their platform, a move driven by the impact of the EU's scrutiny and the desire to maintain a robust business reputation.