Ricky Ross unveils the RR22 collection, a joint effort with Edition22
Rick Ross, the South Florida-based entrepreneur and hip-hop artist, has expanded his business empire with a new venture into the luxury fashion world. The rapper has partnered with Edition22, a company specializing in luxury bags and luggage, to create the RR22 Collection.
The RR22 Collection, which includes vegan leather backpacks, duffle bags, sling bags, crossbody bags, and more, showcases bold style while supporting a charitable cause. Through Edition22's Bag-4-Bag initiative, a backpack is donated to someone in need for every bag purchased.
Ross, who is known for his entrepreneurial spirit, sees the collaboration as a natural extension of his South Florida-based empire. Over 95% of his businesses have launched from the region.
In addition to his music career, Ross has founded the Maybach Music Group record label, Bumbu rum, Luc Belaire sparkling wine, Belaire champagne, and has invested in various ventures such as Smiles by Mario Montoya, Hempacco, Ewing Athletics, Checkers and Rally's, and Wingstop. He has also launched a luxury bag line and a lifestyle brand collaboration with Edition22.
The RR22 Collection comes in various colourways, including black, baby blue, olive green, and ochre yellow. Each bag also features motivational quotes personally chosen by Rick Ross, underscoring the inspirational and entrepreneurial ethos behind the collaboration.
Andrew Hattem, the President of Edition22 and CEO of The Bugatti Group, and Etienne Boulay, a retired football player, are co-owners of Edition 22. The company is part of the Bugatti Collections, a company that specializes in luxury bags and luggage.
Ross's advice for young artists is that "Everything is possible." He believes that when you love what you're doing, you put everything into it, making it hard for someone to touch you.
Recently, Ross celebrated the 19-year anniversary of his debut album Port of Miami, which was released in 2006, and signed a multi-million-dollar deal with Jay-Z on Def Jam Recordings. This collaboration with Edition22 marks another milestone in his successful career.
[1] Source: Edition22 Press Release [2] Source: Rick Ross Interview with Billboard [3] Source: Rick Ross Instagram Post announcing the RR22 Collection launch
- Rick Ross, the South Florida-based entrepreneur and hip-hop artist, has expanded his business empire by venturing into the luxury fashion world, collaborating with Edition22, a company specializing in luxury bags and luggage, to create the RR22 Collection.
- The RR22 Collection, which includes vegan leather backpacks, duffle bags, sling bags, crossbody bags, and more, showcases bold style while supporting a charitable cause through Edition22's Bag-4-Bag initiative.
- Apart from his music career, Rick Ross has demonstrated his entrepreneurship skills by founding various businesses, such as the Maybach Music Group record label, Bumbu rum, Luc Belaire sparkling wine, Belaire champagne, and investing in ventures like Smiles by Mario Montoya, Hempacco, Ewing Athletics, Checkers and Rally's, and Wingstop, along with launching a luxury bag line and a lifestyle brand collaboration with Edition22.
- Andrew Hattem, the President of Edition22 and CEO of The Bugatti Group, and Etienne Boulay, a retired football player, are co-owners of Edition 22, which is part of the Bugatti Collections, a company specializing in luxury bags and luggage, and the collaboration with Rick Ross marks another successful milestone in his already impressive career as an artist and entrepreneur.
