Revolution takes up position as primary sponsor for the forthcoming Audi Formula 1 team.
In a groundbreaking move, financial technology company Revolut has partnered with the future Audi F1 Team, marking a significant step for both parties as they aim to challenge conventions in motorsport and finance.
From the 2026 FIA Formula One Championship season, Revolut's digital-first solutions will power key areas of the team's operations. The partnership unites two premium brands with a shared ambition to drive consistent innovation.
The strategic alliance between Revolut and the future Audi F1 Team aims to redefine how fans and communities engage with the team, delivering a seamless and engaging experience on and off the track.
Revolut Business will be extensively integrated into the team's financial operations, providing a robust foundation for the team's financial management. This integration will enable the team to focus on their core mission: competing at the highest level of motorsport.
For fans, the partnership brings exciting changes. Revolut will power seamless checkout solutions for team merchandise, providing fans with a premium and intuitive retail experience. Moreover, exclusive benefits will be available to Revolut customers, leveraging Revolut’s global fintech expertise to enhance engagement and community-building around the team.
Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Sauber Motorsport AG, believes that Revolut shares Audi's ambitions and attitude. He stated, "Revolut's innovative approach to finance aligns perfectly with our ambition to use Formula 1 as a technologically relevant and economically sustainable investment in the future of the Audi brand."
Jonathan Wheatley, Team Principal of the future Audi F1 Team, echoes this sentiment, stating that Revolut shares the team's core ethos of innovation and ambition. He believes that this partnership will establish new ways for fans to interact with the sport during race weekends, offering unique interactions and experiences designed for a new generation of motorsport fans.
The partnership between Revolut and the future Audi F1 Team also signifies a landmark move for Revolut as it scales towards 100 million customers globally. Over the past twelve months, Revolut has driven significant innovation across its core finance and lifestyle offerings, experiencing record global growth. As a result, Revolut has earned the status of Europe's most valuable private technology company.
In summary, the key innovations include: - Integration of Revolut Business into Audi F1’s financial operations. - Enhanced fan experience through new interactive and unique race weekend experiences. - Seamless, Revolut-powered checkout for team merchandise improving fan retail experience. - Exclusive benefits and offers for Revolut customers linked to the F1 team. - A shared ambition by Audi and Revolut to create a new fan culture with innovative engagement methods.
This partnership marks a new era for both Revolut and the future Audi F1 Team, promising to deliver a fresh and exciting approach to motorsport. With Formula 1 being the world's most popular sports series, with around 820 million fans and 1.6 billion TV viewers during 2024, the potential for growth and innovation is immense.
[1] Integration of Revolut Business into Audi F1’s financial operations. [3] Enhanced fan experience through new interactive and unique race weekend experiences. [5] Seamless, Revolut-powered checkout for team merchandise improving fan retail experience.
- The integration of Revolut Business will strengthen the financial operations of the future Audi F1 Team, providing a comprehensive foundation for managing their finances.
- The partnership aims to deliver an enhanced fan experience through the creation of interactive and unique race weekend experiences designed for a new generation of motorsport fans.
- Team merchandise purchases will be made more seamless and intuitive, thanks to the implementation of Revolut-powered checkout solutions.
- Exclusive benefits will be extended to Revolut customers, taking advantage of the company's global fintech expertise to foster greater engagement and community-building around the team.
