Record-breaking Green Bay Packers financials soar to an astounding $719 million, marking a 10% increase over the previous year.
The Green Bay Packers have announced significant financial developments for the 2025 season, with a record total revenue of approximately $719.1 million, marking a nearly 10% increase from the previous year[1][2][3][4].
Key points regarding their revenue:
- National revenue rose by 7.5%, from $402.3 million to $432.6 million. This growth is attributed primarily to the NFL’s expanding TV deals, including shifts towards streaming, and the overall increasing popularity and revenue generation of live sports[1][2][3][4].
- Local revenue experienced an even stronger increase of 13.7%, from $251.8 million to $286.4 million. A major contributor was the addition of a ninth regular-season home game during the 2024 schedule, a rare occurrence due to the league’s rotation of home games[1][2][3][4].
Despite the revenue growth, the Packers’ net income declined by about 12.5%, from $98.1 million to $85.6 million. This drop is mainly due to a steep decrease in non-operating income, which fell from $38 million to $1.9 million because of weaker investment returns and market conditions, although operating profits did rise substantially by about 39.3% to $83.7 million[1][2][3][4].
Regarding institutional investment restrictions, the Packers remain unique as the NFL’s only publicly owned franchise. The NFL opened its doors to institutional investment in 2023, but the Packers' bylaws prevent PE from buying a significant stake[1][2]. The Packers are a publicly owned, nonprofit corporation since 1923 and have 5.2 million shares owned by roughly 539,000 stockholders[1][2].
In other news, Packers CEO Mark Murphy, who has served for 17 1⁄2 years, is retiring this week[5]. The Packers have never had to tap their rainy-day fund, which currently stands at $579 million, up from $536 million a year ago[6].
The Packers hosted the NFL Draft in April, attracting an estimated attendance of 600,000[7]. The team's local revenue ranked 11th among NFL teams in 2023, but is expected to rise with an additional home game in 2024[8]. The Packers' season ticket waiting list features more than 155,000 people[9].
It is important to note that this article is not related to the story about Andre Iguodala becoming the full-time NBPA boss[10].
[1] Packers.com [2] Milwaukee Journal Sentinel [3] ESPN [4] Forbes [5] Green Bay Press-Gazette [6] Wisconsin Public Radio [7] USA Today [8] NFL.com [9] Green Bay Packers [10] Sports Illustrated
- The Green Bay Packers' record total revenue for the 2025 season, amounting to approximately $719.1 million, is a nearly 10% increase from the previous year, with a significant portion of this growth attributed to the increasing popularity and revenue generation of live sports through expanding TV deals and shifts towards streaming.
- Local revenue, which includes a rare addition of a ninth regular-season home game due to the league’s rotation of home games, experienced an even stronger increase of 13.7%, contributing to the overall revenue growth.
- Despite the revenue growth, the Packers' net income declined by about 12.5%, mainly due to a steep decrease in non-operating income, with weaker investment returns and market conditions being the main culprits.
- As the NFL’s only publicly owned franchise, the Packers remain unique, with 5.2 million shares owned by roughly 539,000 stockholders, and their bylaws preventing PE from buying a significant stake, even after the NFL opened its doors to institutional investment in 2023.
