Printing underway for ASI's Spring Idea Exhibition Brochure
The Advertising Specialty Institute (ASI) has conducted a study revealing that paper catalogs play a significant role in purchasing decisions, driving as much as 93% of decisions. Among these catalogs, the Idea Showcase stands out as the go-to choice for any promotional campaign, according to Timothy M. Andrews, the president and CEO of ASI.
The popularity of the Idea Showcase can be attributed to its handy size, versatile product lines, and budget-busting ideas, as stated by Timothy M. Andrews. This year's Spring edition, now printing, features 390 products priced between $1 and $40. Each copy of the Idea Showcase can be imprinted in full color with the distributor's logo and contact information, offering a personalised touch.
The Spring Idea Showcase is handily mailed in a No. 10 envelope, making it suitable for mailing and easy to manage. This compact catalog is a proven advertising vehicle, with research showing that 91% of the time, recipients take action as a result of something they noticed in a paper catalog, with nearly half (49%) purchasing a product.
The Spring 2011 Idea Showcase catalog, published by Stampin' Up!, includes a money-saving coupon section and a budget and planning index, providing valuable resources for potential customers. The catalog, available as of November 15, 2010, also features a "Made in the USA" section for easy browsing.
Pre-orders for the catalog have totaled nearly 156,000 copies, demonstrating its appeal. Distributors are encouraged to include the Idea Showcase in their marketing mix, as research continues to show that catalogs remain a proven advertising vehicle. Imprinting can be done on the cover of the Idea Showcase at any time throughout the year, offering flexibility for distributors.
However, supplies for the catalog are limited, so distributors are advised to place their orders promptly to ensure they receive a copy. A digital version of the Spring Idea Showcase is also available for those who prefer a digital format. With its practical benefits and proven effectiveness, the Spring Idea Showcase catalog is a valuable tool for any promotional campaign.
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