Picnic & Happydemics Team Up to Measure Brand Lift in Ad Tech
Picnic, a leading ad tech company, has joined forces with Happydemics to offer clients a new way to measure brand lift. Michael Isaacs-Olaye, UK Managing Director at Happydemics, shares his enthusiasm about the partnership.
The collaboration allows clients to quantify the impact of quality environments on brand lift and consideration. By running campaigns on premium inventory curated through Picnic's PIQ data platform, advertisers can now demonstrate the measurable effect of their ads.
Traditional metrics like click-through rates (CTR) and viewability don't show if an ad has influenced intent or increased brand lift. Richard Ottoy, VP of sales at Picnic, notes that advertisers are increasingly seeking proof that high-quality inventory drives results. This partnership marks a significant step forward in proving that quality inventory is a measurable driver of brand outcomes.
Picnic and Happydemics have partnered to provide clients with brand lift studies, allowing them to quantify the impact of quality environments on brand lift and consideration. This collaboration addresses advertisers' demand for measurable proof of high-quality inventory's effectiveness.
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