Online Gambling Platform, Betsfirst, Introduces Its Online Casino in Belgium
In a significant move, the Betsson Group, the renowned operator of the fastest and most successful sports-betting app in the Belgian market, has recently acquired Betfirst Group for €120.0m (£102.6m/$129.8m) [1]. This acquisition grants Betsson Group access to Belgium's iGaming market.
Betfirst, the first operator to secure an online betting license in Belgium after the market's regulation in 2011, has partnered with Groupe Partouche for the launch of a new online casino in the country. The new casino, which obtained an A+ casino license, aims to strive for leadership in Belgium's online casino sector.
Meanwhile, Middelkerke Casino, owned by Groupe Partouche, is set to open a new physical casino in Belgium. Fabrice Paire, CEO of Partouche, announced plans to open this new casino in Middelkerke, which will be housed in a landmark building constructed by the municipality [2].
The partnership between the Betsson Group and Middelkerke Casino is not new, as they have already collaborated on various ventures. Jesper Svenssen, CEO of Betsson Operations, expressed delight about adding value to the Belgian business through this unique partnership [3]. Betfirst, on the other hand, aims to replicate the success of its sports-betting app with the most extensive mobile casino offering in Belgium.
However, the search results provide very limited information about the current status and future plans of this partnership specifically in Belgium's online casino market. The only related detail is the official opening of Middelkerke Casino on March 26, 2024, after two years of continuous effort [4].
The new online casino's focus on mobile offerings is unclear, although it is not stated whether it aims to replicate the success of Betfirst's sports-betting app with a mobile casino offering. The new casino venture will involve both the physical and online world, as per Paire's statement [2].
For a more comprehensive update or the precise future strategy of these partners regarding Belgium's online casino market, one may need to consult recent press releases from the companies involved or industry news sources.
References: 1. Betsson Group Acquires Betfirst Group for €120.0m 2. Middelkerke Casino to Open in Landmark Building 3. Betsson Group CEO Expresses Delight Over Belgian Acquisition 4. Middelkerke Casino Officially Opens Doors
- The Betsson Group, with its success in sports betting, is poised to extend its reach in Belgium's online casino market, potentially integrating technology to create a unique mobile casino offering with Betfirst.
- Jesper Svenssen, CEO of Betsson Operations, envisions leveraging technology to add value to the online casino sector in Belgium through collaborations with partners such as Middelkerke Casino, granted their expertise in finance and the physical casino industry.
