Nippon TV Establishes Gyokuro Studio and Los Angeles Business Office for Expanding International Unscripted Television Production
Nippon TV, Japan's leading multiplatform entertainment company and owner of Hulu in Japan, is making significant strides in expanding its global footprint, particularly in the unscripted content segment.
In a strategic move, Nippon TV has launched Gyokuro Studio, a Tokyo-based production hub focused on creating original unscripted content for international audiences. Gyokuro Studio aims to produce 10 new titles annually, reaching 100 titles in 10 years. Collaborations in Gyokuro Studio will pair in-house experts with top external talent, ensuring the creation of innovative and high-quality content that can appeal globally.
Kenichiro Akiyama has been appointed Head of Gyokuro Studio.
In another strategic development, Nippon TV is opening a new LA Business Office, to be led by Tom Miyauchi. The LA Business Office aims to build distribution partnerships and develop local production capabilities. Miyauchi will oversee content and IP sales throughout North America and LATAM from the LA Business Office.
The events hosted by Nippon TV this month, on Micro-Dramas & Mobile-First Storytelling and Watch Time Wars: YouTube’s Expansion and Strategic Implications for SVOD, aim to discuss who's creating the next wave of short-form content and the strategic implications of YouTube’s expansion for SVOD.
Nippon TV has a strong track record of global distribution in anime, scripted formats, reality shows, and co-productions. The company offers industry briefings trusted by leaders and has a global tracking system for Film & TV projects, partners, and deals.
If you require the latest detailed strategic plans, I recommend consulting official Nippon TV press releases or industry reports from 2025, as there might have been new developments beyond the scope of currently available information.
Stay tuned for more updates as Nippon TV continues to make waves in the global entertainment industry.
- Nippon TV, with their new Gyokuro Studio, is planning to produce 10 new unscripted content titles annually, with a goal of reaching 100 titles within a decade, collaborating with in-house experts and top external talent to create innovative and high-quality content that can appeal globally.
- In an additional strategic move, Nippon TV is opening a new LA Business Office, where Tom Miyauchi will oversee content and IP sales throughout North America and LATAM, aiming to build distribution partnerships and develop local production capabilities in the business sector.
