Nexstar Media promotes Samantha Osborne Reynolds to the position of Vice President of Political Sales.
Samantha Osborne Reynolds, a seasoned professional in political strategy and advertising, has been appointed as the Vice President of Political Sales at Nexstar Media Group. In her new role, Reynolds will lead the company's newly-formed political advertising sales unit.
Reynolds brings more than 17 years of experience in political strategy and advertising, communication, and media sales to her new position. Most recently, she served as Vice President, Political, Advocacy and Automation for the E.W. Scripps Company. At Scripps, she oversaw political and national sales for the company's local media businesses and managed the Washington D.C., sales office.
In her new role at Nexstar, Reynolds will be responsible for building and managing the political ad sales division by creating, developing, and executing strategies aimed at growing and maintaining Nexstar’s local and national political advertising business. She will report directly to Jon Camera, Nexstar's Senior Vice President of Advertising Sales.
Reynolds' role specifically involves sharpening the company’s focus on national, digital, and connected TV political advertising sales, providing customized solutions to meet the evolving needs of political clients. She emphasizes Nexstar's ability to reach every TV household in the country, a unique advantage that she aims to leverage in her new position.
Osborne Reynolds is described as a strategic thinker with a dynamic background and innovative approach, making her well-suited to lead this new division and help Nexstar continue its success in driving results through political advertising. She joins Nexstar with a wealth of experience in political sales strategy and marketing, having launched the connected TV political sales team at Scripps.
Reynolds will be based in Washington, D.C., and will work closely with the company's regional teams to create and develop go-to-market political advertising strategies across all of Nexstar's platforms. She expresses enthusiasm about making the most out of her new opportunity at Nexstar and building a talented, innovative, and aggressive political sales team.
Osborne Reynolds' appointment reflects Nexstar's commitment to expanding and enhancing its political advertising capabilities through leadership with a strong track record in sales strategy and innovation. She aims to expand upon Nexstar's legacy of success and create new ways of approaching political advertising to deliver impactful results for local, regional, and national candidates and campaigns.
Notably, Reynolds has held a variety of leadership positions in political advertising sales and marketing, public affairs, strategic communications, and public relations. She has worked on high-profile political campaigns, including serving as National Deputy Digital Field Director for Romney for President in 2012 and rising to the position of Chief Digital Officer at the Republican National Committee in 2017.
Osborne Reynolds believes Nexstar's unique product offerings are second-to-none and is excited about the opportunity to leverage these resources to drive successful political advertising campaigns. She looks forward to delivering results and contributing to Nexstar's continued growth and success in the political advertising sector.
- Samantha Osborne Reynolds, with her extensive background in media sales, communication, and political strategy, will lead Nexstar Media Group's newly-formed political advertising sales unit.
- In her new role, Reynolds will focus on sharpening Nexstar's focus on national, digital, and connected TV political advertising sales, offering customized solutions to meet the evolving needs of political clients.
- Reynolds' role at Nexstar involves building and managing the political ad sales division, creating, developing, and executing strategies to grow and maintain their local and national political advertising business.
- She will collaborate closely with the company's regional teams to create and develop go-to-market political advertising strategies across all of Nexstar's platforms, including 8k, IP, and general-news content.
- Osborne Reynolds' appointment demonstrates Nexstar's commitment to expanding and enhancing its political advertising capabilities, underscored by her strong track record in sales strategy and innovation.
- With her experience in political sales strategy and marketing, public affairs, strategic communications, and public relations, Osborne Reynolds hopes to leverage Nexstar's unique product offerings to drive successful political advertising campaigns.
- Reynolds aims to expand upon Nexstar's legacy of success and create new ways of approaching political advertising, delivering impactful results for local, regional, and national candidates and campaigns while contributing to Nexstar's continued growth and success in the political advertising sector.
