Nationwide distribution of Paseo tissues begins with DKSH partnership established.
DKSH and Grand Universal Trading Vietnam Partner to Expand Paseo Tissue Distribution
In a strategic move to strengthen Paseo's presence in Vietnam, DKSH and Grand Universal Trading Vietnam have partnered to distribute Paseo tissue products nationwide. This collaboration aims to expand Paseo's distribution network, leveraging DKSH's market expansion expertise and comprehensive distribution services [1][2][3][4].
The partnership focuses on distributing Paseo tissue products, a brand recognized for quality, within the Vietnamese market. DKSH will utilize its established distribution infrastructure and market knowledge in Vietnam to help Grand Universal Trading expand Paseo’s accessibility and availability. This collaboration aligns with DKSH’s wider strategy of partnering with trusted local companies to accelerate market penetration of global and regional consumer brands [1][2].
Paseo is a premium tissue brand under APP, one of the world's largest pulp and paper manufacturers. The products are designed to be skin-friendly and environmentally responsible, using 100% organic pulp and meeting stringent international certifications such as PEFC, Halal, and complying with US Food and Drug Administration guidelines [5].
Kim Le Huy, vice president for Business Unit Consumer Goods at DKSH Vietnam, expressed optimism about the partnership, believing it will enhance Paseo’s market footprint in Vietnam. Nguyen Thi Kim Huong, head of Business and Development at Grand Universal Trading Vietnam, shares this sentiment, believing the collaboration will enable Paseo to reach a broader consumer base [6].
DKSH's role as a global market expansion services provider with proven experience in Asia, including Vietnam, supports this initiative. They offer end-to-end services such as marketing, sales, logistics, and regulatory assistance, which are vital for expanding consumer product lines like Paseo in complex markets [3][4].
The partnership underscores DKSH's position as a preferred growth partner for consumer goods brands in Asia-Pacific. It also demonstrates both companies' commitment to driving business excellence and delivering premium consumer experiences across Asian markets.
Meanwhile, Vietnam has the potential to become a genomics hub of the region, and there is a need to ready its infrastructure and policies to create better conditions for businesses and partners in the gene sequencing market. As for Paseo, the product range varies for the everyday needs of modern households, reinforcing its brand's commitment to safety, sustainability, and superior product quality.
The partnership was officially announced on July 24, 2025, marking a significant step in Paseo's growth journey in Vietnam.
[1] DKSH press release, "DKSH and Grand Universal Trading Vietnam partner to bring Paseo closer to Vietnamese consumers," 2025. [2] DKSH Vietnam website, "Partnerships," 2025. [3] DKSH website, "Market Expansion Services," 2025. [4] DKSH Annual Report 2024, "Asia-Pacific Market Expansion," 2025. [5] Paseo website, "Products," 2025. [6] Grand Universal Trading Vietnam press release, "Collaboration with DKSH to strengthen Paseo's presence in Vietnam," 2025.
The partnership between DKSH and Grand Universal Trading Vietnam, focusing on distributing Paseo tissue products, aims to leverage DKSH's business expertise in finance, retail, and industry to expand Paseo's distribution network in Vietnam. This collaboration in the business sector supports Paseo's growth journey, aligning with DKSH's wider strategy of partnering with local companies to penetrate global and regional markets.
