Nearly Completed: Adidas Slashes 2/3 of Jobs at Herzogenaurach HQ
Major staff reductions announced by Adidas at its head office in Herzogenaurach, affecting around 2,600 employees.
Adidas has reportedly hit the two-thirds mark in their announced job cuts at the corporate headquarters in Herzogenaurach. CEO Bjørn Gulden confirmed this during the annual general meeting in Fürth on May 15, 2025.
Initially, Adidas announced the possibility of eliminating up to 500 jobs at their Herzogenaurach headquarters. Offers for severance packages were extended to the affected employees as part of their plan to streamline operations and increase efficiency. Apparent duplication and triplication of business models led to the need for such a change, as Gulden stated.
The restructuring is in line with industry trends, where companies are resorting to workforce reductions to adapt to technological advancements and manage cost pressures. The move aims to boost Adidas' operational efficiency by minimizing overhead costs and focusing on essential business functions.
These restructuring efforts are all the more important in light of external challenges such as increased U.S. tariffs, which could drive up the cost of Adidas products in the U.S. market. Yet, the company remains optimistic about 2025, forecasting high single-digit currency-neutral sales growth.
[1] Increased U.S. tariffs impacting Adidas[2] Industry trends and workforce reductions[3] Adidas' forecast for 2025 sales growth[4] Annual General Meeting update (May 15, 2025)
The restructuring of Adidas, aiming to adapt to industry trends and manage cost pressures, includes the reduction of workforce at their Herzogenaurach headquarters, due to apparent duplication and triplication of business models. In light of increased U.S. tariffs, the company is optimistic about 2025, forecasting high single-digit currency-neutral sales growth after the aid for the restructuring of firms has been implemented.