Luxury automobile advertisements on television see Genesis leading the current standing
In the week of July 28 through August 3, 2025, Genesis and Lexus TV commercials made a significant impact on the airwaves, according to iSpot, The New Standard for TV Ad Measurement.
Genesis dominated the luxury auto TV ad rankings with two spots combining for a staggering 149 million national TV ad impressions. The top Genesis ad, titled "Freakier Friday: Reimagine Space," garnered 84.8 million impressions, with 61% of them coming from primetime. Its best-performing programming placements included America’s Got Talent (9.8% of impressions), Celebrity Family Feud (9.3%), and Bachelor in Paradise (5.7%).
On the other hand, Lexus secured the No. 4 spot with 48.1 million impressions. Its top programs where Lexus ads generated impressions were Family Guy (8%) and SportsCenter on ESPN (6.9%).
Genesis ads were mostly seen on entertainment and reality competition shows on NBC and ABC, while Lexus ads prioritized sports and comedy on ESPN and Fox.
Lexus’s ads like “Dogs” also scored high in likeability and purchase intent earlier in 2025, showing a strong brand presence across TV programming. Genesis’s “Freakier Friday” themed spot featuring the GV80 SUV and Lexus’s family- and sport-themed spots reflect targeted programming strategies optimized for maximal reach within their luxury auto segments.
According to iSpot's Creative Assessment, 28% of viewers surveyed said the characters were the "single best thing" about the Genesis commercial "Freakier Friday: Reimagine Space." A single airing during CBS News Sunday Morning generated 5.4% of Audi's total impressions, with Fútbol Leagues Cup and NBC's The Tonight Show Starring Jimmy Fallon contributing 5.1% and 4.2%, respectively.
The interruption rate for the Lexus commercial titled "Dogs" is 1.74%, while the attention index is 90. The estimated national TV ad spend for this commercial is $223,054. The Lexus commercial titled "Moodshift" has received 47,761,303 national TV ad impressions, with an interruption rate of 1.62% and an attention index of 93. The estimated national TV ad spend for "Moodshift" is $218,593.
The fourth Lexus commercial, promoting the Golden Opportunity Sales Event, has received 48.1 million national TV ad impressions. The fifth Lexus commercial, also promoting the Golden Opportunity Sales Event, has received 47.8 million national TV ad impressions.
Interestingly, the second Genesis commercial, promoting the Summer Signature Event, has earned 64.2 million national TV ad impressions. The first Lexus commercial, titled "Dogs," has received 48,128,271 national TV ad impressions.
In summary, the top TV programs for Genesis ads were America’s Got Talent and Celebrity Family Feud, while for Lexus, they were Family Guy and SportsCenter during that week.
In the realm of finance and industry, both Genesis and Lexus showcased significant investments in automotive TV advertising during the week of July 28 through August 3, 2025. Specifically, Genesis's top ad, "Freakier Friday: Reimagine Space," found success on entertainment and reality competition shows, while Lexus ads focused on sports and comedy programs.
