London-based fashion brand Pepe Jeans appoints Rakesh Jallipally as the new CEO for its Indian operations, aiming to steer the company's expansion and drive growth in the coming phases.
In a significant move, Pepe Jeans London, the iconic denim brand born on London's Portobello Road in 1973, has appointed Rakesh Jallipally as its new Chief Executive Officer in India, starting July 24, 2025. With over 18 years of experience in fashion, retail, and consumer tech, Jallipally brings a wealth of knowledge and a fresh strategic perspective to Pepe Jeans London in India.
Before joining Pepe Jeans London, Jallipally had a distinguished career in fashion retail marked by leadership roles at major Indian companies and impactful initiatives. He spent nearly a decade at Arvind Fashions Ltd., where he held CEO and COO positions, driving the growth and transformation of well-known brands like USPA and Flying Machine. He also played a key role in launching AZORTE at Reliance Retail, strengthening his status in India’s fashion retail sector. Earlier in his career, he managed large-scale retail operations at Raymond Ltd. across South India, which helped build his operational and strategic expertise. Most recently, prior to Pepe Jeans, he served as Vice President at Flipkart, where he launched and expanded the fashion platform Spoyl.
Jallipally's background combines extensive traditional retail experience with digital commerce expertise, supported by a Post Graduate Diploma in Management from IIM Lucknow, specializing in Marketing and Strategy. This robust experience in scaling fashion brands and digital platforms positions him to lead Pepe Jeans India towards greater retail expansion and deeper consumer engagement in the casual and denim segment.
Pepe Jeans London's initial mantra is to redefine denim and casual wear for millions of Indian consumers. The diversity and mix of cultures that define London also define the Pepe Jeans personality, providing a constant source of inspiration for the women's, men's, and junior collections. Music, Culture, Fashion, London, and Denim are the core elements that define Pepe Jeans London.
With Jallipally at the helm, Pepe Jeans London is set to enhance its retail presence, boost digital growth, and drive deeper connections with fashion-conscious consumers across India. Jallipally is excited about his new role and looks forward to enhancing the brand's presence, broadening market reach, and deepening connections with customers. His deep understanding of India's digital-first retail landscape and his grasp of the tastes of young, fashion-savvy consumers will be crucial in elevating Pepe Jeans in India to new heights.
Rakesh Jallipally's appointment is a major step forward as Pepe Jeans continues its growth journey and deepens its connection with India's vibrant and ever-evolving consumer market.
- Rakesh Jallipally's significant experience in fashion retail and digital commerce, along with his background in business and finance, will enable Pepe Jeans London to expand its retail presence and strengthen its digital growth in India.
- As the new CEO of Pepe Jeans London in India, Rakesh Jallipally aims to connect more deeply with fashion-conscious consumers and broaden the brand's market reach, influenced by London's cultural diversity and the brand's core elements of music, culture, fashion, and denim.
- With Rakesh Jallipally's understanding of India's digital-first retail landscape and awareness of the tastes of young, fashion-savvy consumers, Pepe Jeans London is poised for success in the lifestyle, fashion-and-beauty, and careers sectors, as it continues to evolve and grow in the vibrant Indian consumer market.
