L.L. Bean partners with musician Noah Kahan on a new collaboration
In a move that combines fashion and mental health advocacy, outdoor apparel giant L.L. Bean has launched a new collaboration with singer-songwriter Noah Kahan. Dubbed 'The Northern Attitude Collection,' this eight-piece line pays homage to the shared New England roots of the brand and the musician.
Priced between $29.95 and $249, the collection offers a range of practical and stylish items. From men's waxed canvas Bean Boots to Boat and Tote bags, hats, an anorak jacket, and pieces featuring an illustration of Kahan's beloved German Shepherd, Penny, there's something for everyone.
The collection is available through L.L. Bean's e-commerce platform, reflecting the brand's growing online presence. This expansion into digital retail is part of L.L. Bean's ambitious plan to grow and maintain its position in the outdoor industry.
In June, L.L. Bean announced its plans to expand its retail footprint beyond New England, targeting 'high-growth opportunities' in the Southeast and Midwest. This move aims to strengthen L.L. Bean's national footprint as it strives to become a leader in the outdoor industry.
Noah Kahan, who grew up in Vermont and New Hampshire, has demonstrated his influence and reach in multiple industries through previous partnerships with brands such as ice cream brand Ben & Jerry's and candle and perfume company Ranger Station.
The collaboration between L.L. Bean and Kahan is not just about fashion. It's also about supporting mental health initiatives. L.L. Bean will donate $100,000 to The Busyhead Project, an initiative founded by Kahan to end the stigma around mental health. The Busyhead Project is one of the ways the collaboration addresses mental health news.
Noah Kahan stated that L.L. Bean has always been a part of his life, and wearing their products makes him feel like he's outside, which he considers important for his mental health. The muted color palette of cool blue, green, gray, and tan reflects this connection to nature.
The collection is a tribute to the shared love for the outdoors that binds L.L. Bean and Noah Kahan. As for future expansions, L.L. Bean has not yet announced specific cities for the upcoming year or what is associated with that expansion.
This is the first collection of new items co-designed by Noah Kahan for L.L. Bean, and it marks an exciting new chapter in the brand's history. So, whether you're a fan of Noah Kahan's music or simply love the outdoors, The Northern Attitude Collection is definitely worth checking out.
