In-store advertising initiatives kick off, bringing visual content to more than a thousand displays by Advertima and One Tech Group.
A New Era for Swiss Retail Advertising: Real-Time Audience Targeting and Programmatic Buying
Advertima, a leading player in in-store audience intelligence, has teamed up with One Tech Group, a unified advertising platform provider for retail media and DOOH, to revolutionize in-store retail media networks across Switzerland. This integration introduces real-time audience targeting and programmatic buying, opening up a world of opportunities for advertisers.
By partnering with Advertima, One Tech Group will facilitate the sale of advertising space on behalf of publishers through their Supply-Side Platform (SSP1). This collaboration will roll out across over a thousand digital screens in retail environments throughout Switzerland, beginning with retailers like SPAR and TopCC, with more onboarded soon.
Advertisers can now activate in-store shopper audiences programmatically at scale and cross-network with real-time, in-store audience data. This move brings online-like performance media capabilities to physical retail stores, empowering campaigns to go beyond fixed time slots and static locations by selecting the right ads for each screen, based on shoppers present at any given moment.
Advertima's AI technology is designed to predict shopper intent and affinities, enabling intelligent campaign and creative decisions, optimized directly within the programmatic workflow. Iman Nahvi, Advertima's co-founder and CEO, declared, "This partnership makes audience-based buying in Swiss Retail Media a reality, ushering in a new era for the retail media ecosystem globally."
The collaboration between Advertima and One Tech Group builds upon Switzerland's digital transformation in advertising, where key market players such as Ringier Advertising have led the charge with innovative, performance-driven digital advertising formats. By automating the purchase of ad space based on audience data and behavior, programmatic buying allows retail advertisers to better leverage real-time data for audience segmentation and buying efficiency.
This partnership represents a significant step forward in the retail media landscape, enhancing precision and performance, improving efficiency in media buying, and fostering market growth and innovation. As the retail media and advertising market continues to evolve, partnerships like these are set to redefine the future of in-store advertising.
In the collaborative effort between Advertima and One Tech Group, they are introducing finance-driven advances into the Swiss retail advertising sector, enabling programmatic buying and real-time audience targeting. This integration of technology in business strategies is revolutionizing in-store retail media networks, offering advertisers the opportunity to optimize their campaigns with data-driven decisions.
The partnership between these two companies represents a significant leap forward in the retail media landscape, where the use of programmatic buying enhances business efficiency, fosters market growth, and propels the future of in-store advertising via technology-driven, audience-based advertising solutions.
