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IGT PlaySports joins forces with Xtremepush for sports betting integration.

AI-driven real-time CRM and loyalty marketing company, Xtremepush, signs strategic deal with IGT PlaySports...

Xtremepush, a leading provider of AI-powered real-time CRM and loyalty marketing, enters into a...
Xtremepush, a leading provider of AI-powered real-time CRM and loyalty marketing, enters into a strategic alliance with IGT PlaySports...

IGT PlaySports joins forces with Xtremepush for sports betting integration.

*Taking the reins in the sports betting world, Xtremepush teamed up with IGT PlaySports, a renowned B2B omnichannel sports betting provider.*

In the heart of this strategic union, IGT PlaySports' operator partners now have the opportunity to unify and centralize their players' data, merging both land-based and digital systems, thanks to Xtremepush's award-winning platform. This integrated data management system paves the way for personalized, real-time, and omnichannel messaging, fostering deeper player engagement, loyalty, and overall value.

By tackling a frequently encountered challenge in the sector, the integration streamlines player behavior data across disparate systems, providing support for loyalty apps, gamification, and real-time engagement journeys. This synergy equips both digital and retail sportsbook operators with effective tools for managing player lifecycles, from the initial deposit to long-term retention. Furthermore, by offering digital marketing services to IGT's clientele, the duo presents a unique pathway for sports revenue expansion.

The collaboration serves as a prime opportunity for IGT PlaySports' North American customers, refining their position amidst competitive, regulated markets. It also streamlines the process, boasting out-of-the-box campaigns and modular integration designed to tailor offers.

Tommy Kearns, Xtremepush's CEO, expressed his enthusiasm for the partnership:

"It's a significant leap for Xtremepush, collaborating with IGT PlaySports. Together, we're empowering operators to effortlessly personalize experiences in real-time, boosting player value across every channel. IGT's stellar reputation as a trustworthy and responsible market force is unmatched, and we're thrilled to contribute to fueling the next stage of growth for their clients."

Joe Bertolone, Senior Vice President of Sports Betting at IGT, echoed Kearns' sentiments:

"This partnership with Xtremepush bolsters our offering, offering more avenues for our clients to ultimately magnify their profitability. The synergy of IGT's sports betting expertise and Xtremepush's powerful toolset consolidates PlaySports as North America's unrivaled leader in sports betting solutions. Integrating Xtremepush's technology along with extra digital marketing services for customers seeking digital marketing prowess enhances ROI and enhances the bond between our clients and their retail and mobile players."

The strengthened partnership underscores Xtremepush's expertise in the U.S. market, delivering measurable and effortless value for retail and digital clients.

Clearly, the union of Xtremepush and IGT PlaySports promises numerous advantages for sports betting operators in North America:

  1. Consistent Cross-Channel Engagement: The partnership allows for a seamless and connected player experience across various channels (online, mobile, in-person), resulting in increased engagement and loyalty.
  2. Tailored Player Experiences: With Xtremepush's AI-driven technology, operators can develop personalized marketing strategies and rewards programs catered to players' unique preferences and behaviors, enhancing their satisfaction and loyalty.
  3. Data-Driven Insights: By unifying player data across their systems, operators can gather deeper insights into player behavior and market patterns, informing their decision-making and optimizing their marketing strategies.
  4. CompetitiveEdge: Utilizing cutting-edge technology, sportsbook operators can differentiate themselves from competitors, offering distinctive and engaging experiences that captivate the market.

This partnership can enable sportsbook operators to strengthen their operational efficiency and marketing effectiveness, driving business growth and customer satisfaction. The revamped collaboration underpins Xtremepush's know-how in the U.S. gaming industry while delivering favorable outcomes for clients in both retail and digital sectors.

  1. In this strategic alliance, Xtremepush and IGT PlaySports are set to revolutionize the sports betting industry by providing sportsbook operators with technology that enables personalized, real-time, and omnichannel messaging, which can foster deeper player engagement, loyalty, and value.
  2. The seamless integration between Xtremepush's award-winning platform and IGT PlaySports' sports betting solutions offers sportsbook operators in finance a unique pathway for sports revenue expansion, merging both land-based and digital systems for a unified approach to sports betting data management.

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