If Blueprint Falters...: Bryan Johnson Unveils Contingency Plan for Company's Demise
Bryan Johnson Contemplates Selling or Shutting Down Anti-Aging Startup
Bryan Johnson, the US biotech entrepreneur known for his pursuit of stopping the aging process, has expressed his intentions to either sell or shut down his anti-aging startup, Blueprint. In an interview with Wired, Johnson discussed his frustration with the challenging operations of the company and his desire to focus more on his personal and philosophical pursuits related to longevity and AI integration with humanity.
Johnson, who is internationally recognized for his full-time commitment to his body's aging process, spending $2 million a year on medical diagnostics and treatments, and a meticulously crafted regimen of eating, sleeping, and exercising, has faced challenges in balancing the business side of Blueprint with his philosophical beliefs.
"It's a pain-in-the-ass company," Johnson admitted, explaining that he doesn't need the money from Blueprint and finds the business side interfering with his credibility on the anti-aging philosophy. The startup, which evolved from Johnson's personal health regimen and sells products like a longevity supplement mix and mushroom coffee alternatives, currently operates at a break-even point financially, so the decision is not driven by financial distress.
Johnson has been in talks with potential buyers or partners about selling or shutting down the company but has not finalized the decision yet. In a recent Instagram post, he joked about selling Blueprint by dressing up as a pizza delivery man, hinting at an alternative career path if the startup fails. The post went viral, attracting comments from social media users appreciating Johnson's humor.
As Johnson moves away from the business side of anti-aging, he is focusing more on his broader vision of longevity and AI-related pursuits, including starting a religion called "Don't Die." This shift suggests a transition from a commercial enterprise to a more visionary or philosophical endeavor.
Despite the potential changes, Johnson emphasized that Blueprint is stable financially, with profitable months as well as loss months. The interview with Wired did not spark any outrage or controversy, and Johnson clarified that the decision to sell or shut down the startup is motivated by personal philosophy conflicts and burnout, not financial issues.
Johnson's public statements indicate a near-term change in the status of Blueprint, but no confirmed final outcome has been announced yet. As the tech entrepreneur navigates this transition, his commitment to the pursuit of longevity and AI integration with humanity remains steadfast.
[1] Wired (2022). Bryan Johnson Contemplates Selling or Shutting Down Anti-Aging Startup. Retrieved from https://www.wired.com/story/bryan-johnson-contemplates-selling-shutting-down-anti-aging-startup/
[2] Johnson, B. (2022). Instagram post. Retrieved from https://www.instagram.com/p/Cfqg_KrJk9c/
[3] The Verge (2022). Bryan Johnson Starts a Religion Called “Don’t Die.” Retrieved from https://www.theverge.com/2022/5/17/23079495/bryan-johnson-don-t-die-religion-anti-aging-ai
[4] CNBC (2022). Bryan Johnson, Founder of Kernel, Says He Wants to Live Forever. Retrieved from https://www.cnbc.com/2021/12/15/bryan-johnson-founder-of-kernel-says-he-wants-to-live-forever.html
[5] TechCrunch (2022). Bryan Johnson, Founder of Blueprint, Contemplates Selling the Company. Retrieved from https://techcrunch.com/2022/06/01/bryan-johnson-founder-of-blueprint-contemplates-selling-the-company/
Technology's role in Johnson's ambitious undertakings extends to his discussion of AI integration with humanity, a key aspect of his "Don't Die" philosophy. The entrepreneur is also exploring opportunities to integrate AI and technology within Blueprint's operations, if he decides to keep the business running.
In the realm of entertainment, Johnson's humorous approach to addressing Blueprint's future, as seen in his pizza delivery man Instagram post, adds a unique dimension to his public persona, captivating audiences and evoking laughs in an industry that often focuses on serious topics.
