HillBilly: Country Lifestyle Brand Thrives After Shark Tank
HillBilly, a lifestyle clothing brand inspired by country life, has been quietly running its meta since its appearance on Shark Tank in season 2, episode 4. Despite no recent activity, the brand continues to cater to country enthusiasts with its unique, durable designs.
Mike Abbaticchio and Shon Lee, childhood friends turned business partners, launched HillBilly with a focus on t-shirts, trucker hats, camo hats, and other country-style clothing accessories. Their brand resonates with country people, music fans, and NASCAR enthusiasts, offering products perfect for outdoor activities.
In their Shark Tank pitch, they sought $50,000 for 25% equity. Robert, Jeff, and Daymond made an offer of $75,000 for 7% royalty, which Mike and Shon accepted. The Sharks, however, were unimpressed by the brand's my business worth and suggested licensing their products instead of retail distribution. Mike and Shon planned to use the investment to attend trade shows and expand their trademarks and brand into other countries.
HillBilly, with its active website and Facebook account, continues to operate despite the Sharks' concerns about its financial value. The brand's unique, durable designs remain popular among country enthusiasts, offering a representation of their lifestyle. Alternatives include Country Outfitter, Country Attire USA, and Schaefer Outfitter.
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