GameStop Abandons NFT Initiatives; Hidden Valley Ranch Partnership Seals for Burt's Bees

Fresh Take:

Let's dive into the latest retail news, offering you a quick rundown on what you might've missed this week.

From top-shelf departures to brand transformations, here's our rundown of the week that was in retail.

What you might've missed

Tupperware's CCO Calls it Quits

Hector Lezama, formerly Tupperware's Chief Commercial Officer, bids adieu to the company, according to SEC filings[2]. The executive's exit will take place on an unspecified future date. Tupperware has reorganized the role to separate sales leadership responsibilities, which will now be handled by regional leaders that report directly to CEO Laurie Ann Goldman[2]. Samantha Lomow has been appointed to the Chief Commercial Officer role as of February 1, 2025[5]. Lomow joined the company as a consultant in November 2024 and was the Chief Customer Officer at Foot Locker prior[5].

Bath & Body Works Tweaks its Formulations

In response to customer demand for sulfate and paraben-free products, Bath & Body Works announced a total reformulation of its body care line[4]. This change covers all body washes, scrubs, creams, lotions, and body butters from the retailer. The company stated that the initiative aligns with its ESG commitments, which also include the relaunch of hand soap categories with recycled plastic bottles and the addition of hand soap refills in recyclable cartons[4].

GameStop Exits the NFT Arena

GameStop revealed this week that it's leaving the NFT marketplace due to regulatory uncertainties in the crypto sector[1][3]. Starting February 2, 2025, customers will no longer be able to buy, sell or create non-fungible tokens on the platform. However, current NFTs will remain accessible and saleable on other platforms[1][3]. This decision comes after GameStop ended support for its crypto wallets in November 2024, also due to regulatory uncertainty[1][3]. GameStop's foray into blockchain technology began in 2021 when then-activist investor Ryan Cohen became board chairman and pushed the company to transform into a technology business[1][3].

Bonus Dose of Fun

A Dash of Ranch, a Slather of Beeswax

With the NFL playoffs underway and the Super Bowl fast approaching, Hidden Valley Ranch and Burt's Bees have teamed up to offer chapped lip solutions[6]. Four exclusive lip balm flavors have been created: Hidden Valley Ranch, Buffalo Sauce, Crunchy Celery, and Fresh Carrot. Previous strange partnerships for Hidden Valley Ranch include collaborating with Crocs for a line of shoes and dressing-inspired Jibbitz charms in 2024[6].

Chuck's Gaming Adventure

Chuck E. Cheese announced plans for a gameshow series based on its arcade experience[6]. The format will incorporate physical challenges that pit adults against supersized arcade games, including pinball, air hockey, alley roller, and the human claw. Magical Elves, producers of hit shows like "Top Chef" and "Nailed It!," are behind the gameshow development deal[6].

What We're Still Thinking About

New Leadership at Tupperware: The evolving leadership landscape at Tupperware continues to develop as the company undergoes restructuring[1][3]. Hector Lezama's exit was announced in January 2024[2], while Samantha Lomow's appointment to the Chief Commercial Officer role was referenced in April 2025[5]. However, the specifics surrounding Lomow’s appointment and changes to the CCO role remain unclear[1][3].
DoorDash's Delivery Expansion: Recent reports highlight DoorDash's expansion of its delivery service beyond restaurant partnerships[1]. The company is breaking into new markets by partnering with Camping World, Golf Galaxy, and The Vitamin Shoppe[1].

The ceo of Tupperware, Laurie Ann Goldman, has restructured the company's sales leadership responsibilities, as the previous CCO, Hector Lezama, bids adieu.
A new policy at Bath & Body Works involves a total reformulation of its body care line, aligning with ESG commitments and customer demand for sulfate and paraben-free products.
GameStop, a major player in the tech industry, has decided to leave the NFT marketplace due to regulatory uncertainties in the crypto sector.
In retail news, Hidden Valley Ranch and Burt's Bees have teamed up to offer chapped lip solutions, with four exclusive lip balm flavors created for the NFL playoffs and Super Bowl.
Chuck E. Cheese has announced plans for a gameshow series based on its arcade experience, with the format incorporating physical challenges for adults.
Operational changes are being made at various companies, including Beyond, Peloton, Stanley, Function of Beauty, Dollar Tree, Tractor Supply, Amazon, and Walmart.
Stitch Fix has decided to eliminate styling leader positions and shift to a part-time only model.
DoorDash's delivery service has expanded beyond restaurant roots, partnering with Camping World, Golf Galaxy, and The Vitamin Shoppe.
Regulatory uncertainties in the tech industry, as seen in GameStop's decision to exit the NFT marketplace, may have an impact on future business policies and strategies.