Funding secured by Froda for the growth of small and medium enterprise financing, with a focus on expansion across Europe in the embedded finance sector.
Froda, a Swedish embedded finance fintech company, is set to expand its operations across Europe following a successful €20 million investment round in early 2025. The funding, led by Stockholm-based Incore Invest, will be used to scale operations, onboard new embedded finance partners, and expand into additional European markets.
Froda's embedded finance platform integrates directly with banks, neobanks, and payment providers, making financial services seamlessly accessible. The company's strong business strategy, impressive growth trajectory, and industry-leading partnerships make it a standout investment for Incore Invest.
One of Froda's notable partnerships is with Lunar, a digital challenger bank. Through this partnership, customers can now gain access to and benefit from Froda's embedded SME lending solution. In February this year, Froda expanded its partnership with Lunar into Sweden.
Froda's co-founder and CEO, Olle Lundin, expressed his excitement about the funding, stating that it allows Froda to "double down" on its mission to make financing easier, fairer, and more accessible. The company is currently in a pivotal growth phase, seeing strong demand from both new and existing partners across Europe.
While specific details about Froda's expansion plans have not been disclosed, the trend in European fintech shows strong growth in embedded finance backed by investments and strategic collaborations with banking and technology firms to accelerate market reach and product development.
As Froda continues to expand, it is poised to reshape the European financial landscape, not just by disrupting markets, but by fundamentally transforming them. Further reading on this topic can be found in the recent article about Sweden's Juni forming an embedded finance partnership with Froda.
[4] Source: Unspecified, further sources from Froda or recent press releases would be necessary for more detailed information.
- Froda, with its embedded finance platform, is aiming to integrate with more banks, neobanks, and payment providers across open banking landscapes in Europe, due to its successful €20 million investment round in early 2025.
- Incore Invest, a Stockholm-based firm, recognizes the potential of Froda's strong business strategy, impressive growth trajectory, and industry-leading partnerships, making it a standout investment opportunity.
- Through partnerships like the one with Lunar, a digital challenger bank, Froda's embedded SME lending solution is becoming more accessible to customers, as evidenced in Froda's expansion into Sweden this year.
- To capitalize on the growing trend in European fintech, Froda plans to use its funding to develop new products and markets, ultimately reshaping the financial landscape by not only disrupting markets but transforming them at a fundamental level.
