Williams Goes Big in 2025: New Betting Partner, Fresh Deals, and a Drive to Dominate
Formula One racing team Williams selects prominent online gambling brand as its official sports betting partner.
The Williams F1 Team is taking the racing world by storm with a groundbreaking new partnership. Announced Monday, they've teamed up with a UK-based iGaming giant, Super Group Limited, as their official betting partner for the 2025 season.
This deal gives Super Group the green light to market their powerhouse brands, Betway and Spin, to a global racing audience. Betway and its sub-brand JackPot City logos will proudly adorn the British team's FW47 car for the upcoming season.
Following hot on the heels of their partnership with tech powerhouse Atlassian earlier this year, this move marks not only Williams' first foray into the iGaming sphere, but a bold statement of intent: one of the sport's weaker teams is gunning for a major comeback.
Super Group CEO Neal Menashe couldn't be happier with the opportunity, declaring that "the sport perfectly matches the excitement that our brands offer our worldwide customer base." With anticipation mounting, Menashe can't wait for "Betway and Jackpot City logos to be seen at circuits across the globe" throughout the 2025 Grand Prix season.
Along with the Super Group and Atlassian tie-ups, Williams has also unveiled a fresh batch of partnerships for 2025, including one with Santander and extended deals with Gulf Oil International, Duracell, and Kraken.
Despite finishing second-last in the F1 constructors category for the 2024 Grand Prix season, the recent flurry of partnerships suggests the team is gearing up for a major push up the grid. Ex-F1 driver and Williams F1 ambassador Jenson Button echoed this sentiment, praising the "progress this team has been making over the years." With strategic investments, technological collaborations, and a fleet of high-profile partners on board, the Williams team is laser-focused on the future.
Get ready to see Williams F1 racing their way to the top!
- In 2025, the Williams F1 Team will be offering finance-related services from their partnership with Super Group Limited, as they've signed them as their official sports-betting partner.
- The 2025 FW47 car of the Williams F1 Team will feature the logos of Betway and its sub-brand JackPot City, courtesy of their new partnership with Super Group Limited.
- With their partnerships with Super Group Limited, Atlassian, Santander, Gulf Oil International, Duracell, and Kraken, the Williams F1 Team is implementing business strategies to drive a major comeback in the 2025 racing season.
- Ex-F1 driver and Williams F1 ambassador Jenson Button anticipates a strong showing from the Williams F1 Team in the upcoming 2025 Grand Prix season due to their recent partnerships and focus on progress and the future.
