Foreign mergers and acquisitions targeting Chinese beauty companies as strategies for business expansion and growth.
wants to join the big leagues and shake up the global beauty industry by acquiring European brands. They aim to become one of the top ten global beauty brands within the next decade, targeting a whopping $7 billion in annual revenue.
Other Chinese beauty companies like and are also on a buying spree, snapping up well-known foreign skincare and fragrance brands. This global acquisition trend is a strategic move to diversify revenue streams, tap into the booming global beauty market, and gain access to advanced technology and rich brand histories.
However, experts warn that these acquisitions come with challenges. Successfully managing and localizing foreign brands after acquisition is crucial, and it's not always a walk in the park. Despite these hurdles, Chinese beauty brands are quickly making their mark on the global stage.
Here's a lowdown on these acquisition-hungry brands:
Proya Cosmetics 🌟
- Goal: Become one of the Top 10 global beauty brands within the next decade.
- Strategy: Acquiring European brands with a history and technology to boost their global presence and close product gaps.
- ** achievements**: Surpassed 10 billion yuan in annual revenue in 2024.
S'Young 🌍
- Portfolio: Owns French skincare brand Evidens de Beaute and US-based ReVive.
- Strategy: Expanding global reach through strategic acquisitions.
Ushopal 🇫🇷
- Portfolio: Consists of French brand Payot, British skincare label Argentum, and French fragrance brand Juliette Has A Gun.
- Plan: Acquiring one to two new brands annually to expand their portfolio and market presence.
Embrace the change as Chinese beauty brands make their way to a beauty store near you! 💃💄💫
Sources:
- GlobalData
- Forbes
- MarketsandMarkets
- Sooch
- Proya Cosmetics, aiming to join the top ten global beauty brands and generate $7 billion in annual revenue, continues to acquire European brands with a focused strategy, looking to leverage their rich histories and advanced technology.
- S'Young, already owning French skincare brand Evidens de Beaute and US-based ReVive, is using strategic acquisitions to broaden its global reach and expand its product offerings.
- Ushopal, with a diverse portfolio consisting of French brand Payot, British skincare label Argentum, and French fragrance brand Juliette Has A Gun, plans to acquire one to two new brands each year as a means to enhance its market presence.
- The trend of Chinese beauty companies acquiring well-known foreign skincare and fragrance brands is not just about expanding revenue streams in the global beauty market; it also enables Chinese brands to tap into advanced technology, rich brand histories, and global media attention related to finance, investing, and news.
