Food company Krasdale Foods instigates changes in leadership positions
Krasdale Foods, a family-owned grocery distributor based in White Plains, N.Y., and with a state-of-the-art distribution center in the Hunts Point neighborhood of the Bronx, has announced leadership appointments and expanded roles in several key areas. These divisions include sales, retail technology, customer experience, and business insights.
The announcements, part of Krasdale's ongoing organizational updates in 2025, were referenced at events such as the 2025 Fancy Food Show and the company's annual activities. However, the specific details of the individuals appointed or promoted in these divisions were not explicitly detailed in the publicly available summary.
In a significant move, Natalie Menns has been appointed as the Director of Customer Experience. She will oversee both customer service and inside sales, bringing nearly 20 years of experience at Krasdale where she has led major service model transformations, optimized costs, and elevated support standards.
Howie Kent, who has spent over a decade playing a pivotal role in developing Krasdale's reporting and in-store execution tools, has been named Director of Business Insights and Retail Technology. In his expanded role, he will head platform integration and analytics strategy.
Joey Lebiak, who previously supported Alpha 1 Marketing, Krasdale's affiliate, has joined the business insights team as a data analyst. In his new role, he will contribute to enterprise reporting, pipeline visibility, and sales analytics.
Carroll Arroyo, with a more than 20-year tenure at Krasdale, has been promoted to the position of Sales Supervisor - Inside Sales. She will manage lead follow-up, CRM compliance, and customer outreach.
Jose Torres, with over 20 years of retail and sales leadership experience, has been promoted to the Director of Sales. He has most recently led field teams in the CTown, Bravo, and AIM segments.
Alpha 1 Marketing, an affiliate of Krasdale Foods, has also seen changes. Jenn Carson has been named as the Director of Marketing.
Krasdale Foods and its affiliates serve more than 3,500 customers across eight states. The company supports independent retailers operating under various banners such as CTown, Bravo, Aim, Market Fresh, Shop Smart Food Markets, and Stop 1 Food Mart.
The company's commitment to its employees is evident, with Krasdale Foods believing its employees are its greatest asset. This is reflected in the rooftop solar project in the Bronx, the largest in the area, generating 3.4M kWh of energy per year.
The new Bravo Supermarkets location in Pennsylvania offers the area's largest selection of international foods. With these changes and expansions, Krasdale Foods is positioning itself for enhanced business impact and market responsiveness in 2025.
Sadly, the company's CEO, Charles Krasne, passed away at the age of 94. His legacy continues to shape Krasdale Foods, as it continues to evolve and grow.
The new appointments and expanded roles, encompassing divisions such as sales, retail technology, customer experience, and business insights, are strategically positioning Krasdale Foods for expanded business impact and market responsiveness in 2025. Howie Kent, with his expertise in developing reporting and in-store execution tools, has been named Director of Business Insights and Retail Technology, overseeing platform integration and analytics strategy.
