Food chain Gastronomy Ruff's Burger expands its reach, now serving up burgers in Karlsruhe and Pforzheim, previously operated by Burgerheart.
Ruff's Burger Expands Presence with Acquisition of Burgerheart
Ruff's Burger, a leading player in the premium burger segment, has announced the acquisition of Burgerheart, a move that strengthens its presence throughout Bavaria and Germany.
The acquisition adds 17 Burgerheart locations to Ruff's portfolio, bringing the total number of Ruff's restaurants to nearly 80. Interestingly, the acquisition does not change the number of Ruff's locations in Bavaria, which already boasts a significant presence in cities like Würzburg, Bamberg, Fürth, Nuremberg, Erlangen, Regensburg, and Ingolstadt.
Seven of the new restaurants are located in Bavaria, while four are in Baden-Württemberg, in cities such as Pforzheim, Heilbronn, Konstanz, and Karlsruhe. Ruff's currently operates 21 restaurants in Munich and its surrounding areas.
Alexander Kleinhans, founder and CEO of Ruff's, expressed his enthusiasm about the acquisition, stating that it solidifies Ruff's position as a leading brand in the premium burger segment. He further added that this acquisition is a consistent step in Ruff's and Gustoso Group's expansion strategy.
During the transition period, the Burgerheart outlets will retain their name. However, in the long term, these locations will be rebranded to Ruff's. The timeline for this rebranding process is not yet clear, with the transition expected to take up to three years for all 17 outlets.
With this acquisition, Ruff's Burger now has a significant presence in Germany and France, with approximately half of its 60 locations in Bavaria. The company is headquartered in Munich.
This move is a testament to Ruff's commitment to growth and its ambition to be a dominant player in the burger market. As the company continues to expand, burger lovers across Germany and France can look forward to experiencing Ruff's unique offerings.
[1] It's important to note that the available search result confirms the acquisition but does not specify the timeline for rebranding these locations to Ruff's Burger. If precise timing is required, it might be necessary to consult official announcements from Ruff's Burger or related press releases.
[1] The acquisition of Burgerheart by Ruff's Burger, as announced, will extend Ruff's presence not only in Bavaria but also in Baden-Württemberg, with newly acquired restaurants in Pforzheim and other cities.
[2] With its coverage in industries like retail, finance, and entrepreneurship, Ruff's Burger's expansion strategy has led to a substantial business growth, culminating in the acquisition of Burgerheart and the subsequent addition of 17 new locations to their portfolio.
[3] As Ruff's Burger progresses with its rebranding process, anticipate seeing these restaurants across Germany transition from Burgerheart to the Ruff's name, solidifying their position as a leading brand in the premium burger segment.
