Finland's partnership with Oddin.gg and Veikkaus foster growth in the country's esports betting scene
In an exciting development for the esports betting community, Oddin.gg, a leading provider of esports betting solutions, has announced a partnership with Veikkaus, Finland's state-owned betting operator. This strategic alliance aims to revolutionise the esports betting landscape in Finland, with Oddin.gg's innovative solutions playing a central role.
Marek Suchar, Co-Founder and CEO of Oddin.gg, expressed his enthusiasm about the partnership, praising Veikkaus's forward-thinking mindset. He stated, "We are thrilled to partner with Veikkaus, an organisation that shares our passion for innovation and delivering a best-in-class esports betting experience."
Veikkaus has been seeking to deliver a truly competitive esports offering and experience in recent years, but found it challenging. This partnership is set to change that, with a focus on creating something genuinely impactful, not just delivering and walking away.
What Veikkaus values most in Oddin.gg is their relentless drive to improve the product and customer experience, while already being in a leading position. Veikkaus's Vice President of Sports Betting, Andreas Reimblad, emphasised the importance of esports in their portfolio for several years. He expressed his excitement about the partnership, stating, "We are looking forward to working with Oddin.gg to take esports betting at Veikkaus to the next level."
To support this growth, Veikkaus is strengthening its focus on quality content, reliable infrastructure, and innovative engagement formats. The initial focus of the partnership will be on Counter-Strike 2 (CS2), with Oddin.gg's technology and data powering Veikkaus's growing esports offering.
This partnership is not just about growth for Veikkaus, but also about delivering a superior esports experience. Veikkaus aims to double its esports portfolio-related revenue within the next year, demonstrating their commitment to this ambitious goal.
Oddin.gg brings exclusive CS2 Duels via its 24/7 Fast Betting Content offering to the partnership, providing a constant stream of engaging content for esports enthusiasts. With this partnership, Veikkaus customers can look forward to a more diverse and exciting esports betting experience.
In conclusion, the partnership between Veikkaus and Oddin.gg represents a significant step forward for esports betting in Finland. By combining Veikkaus's market reach and commitment to quality with Oddin.gg's innovative solutions and data-driven approach, they aim to redefine the esports betting landscape and deliver an unparalleled experience for customers.
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