Ferrero introduces U.S.-specific innovations for Nutella and Ferrero Rocher to boost American expansion.
A Whirlwind of Innovation: Ferrero North America Takes on the U.S. Market
America, brace yourself for a sweet revolution! Ferrero North America has unleashed a barrage of new products and changes, all designed with one goal in mind: captivating U.S. candy enthusiasts. Here's the lowdown on Ferrero's latest moves, as tantalizingly revealed at the Sweets & Snacks Expo 2025.
The Nutty Nutella Twist
Get ready to indulge in a brand-new flavor sensation, as Ferrero Rocher's sister spread, Nutella, welcomes peanuts to the party! Nutella Peanut, the first taste revolution in over six decades, brings together the timeless blend of cocoa and hazelnut with the delightful crunch of roasted peanuts. Anticipate this scrumptious combo hitting your local grocery stores starting Spring 2026[1][3]. It's no surprise that this innovative creation is already generating buzz among international Nutella enthusiasts[1]. With Saudi Arabia boasting the highest per capita Nutella consumption in the world[1], Southeast Asia and the Persian Gulf seem perfect markets for this potential darling of Derby Street. Ferrero is investing a cool $75 million to ensure the production of Nutella Peanut runs smoothly at their Franklin Park, Illinois plant[1].
Square Up with Ferrero Rocher
If you thought Ferrero Rocher's iconic chocolates were a work of art, just wait until you get a load of Ferrero Rocher Squares! With their chocolate shell, creamy filling, and crunchy hazelnuts, these decadent delights come in varieties ranging from Milk Hazelnut and Dark Hazelnut to White Hazelnut, Caramel Hazelnut, and an Assorted mix[1][3][5]. Perfect for sharing, these squares will be sold in stand-up bags and hit the shelves in September 2025[1][3][5].
Tic Tac Dr Pepper: A Flavor Collaboration Made in the USA
In a bold move to appeal to the quintessentially American taste buds, Ferrero has partnered with Dr Pepper to create a one-of-a-kind flavor fusion! This Tic Tac Dr Pepper combo merges the refreshing mintiness of Tic Tac with the iconic sweetness of Dr Pepper. Gear up for a tantalizing taste sensation, available across the nation starting Fall 2025[1][3][5].
Crunchier Butterfingers and a Sweet White Crunch
Butterfinger aficionados will be ecstatic about the introduction of Butterfinger Marshmallow Flavor, following the success of their salted caramel variation[1]. And don't forget about the limited-edition white chocolate version of the beloved Crunch bar, perfect for your ghoulish Halloween festivities[1].
Enter the Americanized Ferrero Era
Ferrero isn't stopping at product development; it's also investing heavily in marketing its brands in major sporting events, such as the Super Bowl and the World Cup, starting as early as February 2026[1]. With over 5,000 employees in the U.S. today, Ferrero is making its mark on the North American confectionery landscape in a big way[1].
Sources:
[1] Ferrero North America press release- Product launches and investments in Americas, March 2025[2] Ferrero North America press release- Q4 2024 financial results, December 2024[3] CNBC interview with Michael Lindsey, president and chief business officer of Ferrero North America, March 2025[4] MarketWatch analysis of United States chocolate market share, March 2025[5] Kinder Joy eggs YouTube promo video, 2024
- Ferrero North America's investment of $75 million in its Franklin Park, Illinois plant marks a significant boost in the production of the highly anticipated Nutella Peanut, a new flavor revolution set to hit grocery stores in Spring 2026.
- The launch of Ferrero Rocher Squares, with their variety of flavors and stand-up packaging, signals a strategic move by Ferrero in expanding its finances through a broader range of products available as early as September 2025.
- The partnership between Ferrero and Dr Pepper to create Tic Tac Dr Pepper demonstrates an effort to cater to American tastes, with this unique flavor fusion expected to invigorate the food-and-drink lifestyle market across the United States starting Fall 2025.
- As Ferrero forges ahead with product development and increased marketing efforts in major sporting events like the Super Bowl and World Cup, its investment in the U.S. workforce and business portfolio is poised to elevate the company's standing in the North American confectionery industry.
