FCB Chicago Appoints Pedro Pérez as the New Chief Creative Officer
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Hop on, folks! The innovative creative prowess engine at FCB doesn't seem to be slowing down. As Susan Credle prepares to step down as FCB's big boss, she'll transition into a global creative guru role within IPG. In her wake, FCB Chicago welcomed Pedro Pérez as their new chief creative honcho, replacing the now globally promoted André Ordóñez.
Credle, who maintains her role as the chair of FCB's global empire until 2024's end, will eventually step into IPG's first-ever creative advisory role.
As the Chief Creative Officer, Pérez team up with FCB Chicago's CEO, Kelly Graves, and Chief Strategy Officer, Mollie Partesotti, to steer the network's flagship office. Alongside this role, he'll also join FCB's global creative council, collaborating with creative leaders from across the network to take their game to new heights.
"At FCB, we're hell-bent on gathering the sharpest creative minds in the biz and showing that creativity drives economic growth," shared Ordóñez in a statement. "Pedro's got the chops to help drive that message home." So, here's to new beginnings, eh? Let's see where Pedro takes FCB!
Pedro's appointment as the Chief Creative Officer at FCB Chicago marks a significant shift in the finance and business landscapes, as he joins other key leaders in shaping the strategic direction of the network's flagship office. With this new role, Pedro is poised to influence not only the lifestyle and creative aspects of the agency but also cultivate a career path that could potentially impact the economic growth of the industry.
