Escalating American Enterprise through the Enactment of the Grand Bill
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The One Big Beautiful Bill Act, signed by President Donald J. Trump in 2025, is making a significant impact on U.S. businesses, enhancing competitiveness, investments, and job creation.
Companies such as AT&T, Johnson & Johnson, Northrop Grumman, Booz Allen Hamilton, United Rentals, PACCAR, and The Walt Disney Company are recognising immediate positive impacts from tax incentives and improved business confidence under the bill.
Permanently extended key corporate tax breaks, including the Section 199A pass-through entity deduction, 100% first-year bonus depreciation, and expensing of research costs, are expected to boost business investments and enhance competitiveness by lowering effective tax rates and increasing liquidity for capital expenditures and R&D. Companies in sectors like defense, technology consulting, and manufacturing particularly benefit from these incentives.
These tax incentives have led to rising business confidence, with many companies signalling plans for increased capital investment and hiring due to improved after-tax profitability. Small business sentiment, a proxy for broader business optimism, surged after the bill's passage, indicating more favorable conditions for job creation and growth.
Firms such as AT&T, Johnson & Johnson, and The Walt Disney Company have reported that the Act’s provisions have enabled greater capital deployment in innovation, infrastructure, and workforce expansion. For example, Johnson & Johnson is leveraging the expensing rules to accelerate pharmaceutical R&D, while Disney anticipates enhanced competitiveness through retained earnings and lower tax burdens enabling content and technology investments.
However, experts warn of potential long-term risks due to fiscal strain and uneven sectoral support. Sectors like clean energy and healthcare face setbacks, whereas fossil fuels and defense gain more immediate advantage, reflecting a sectoral imbalance in business impacts.
The bill also includes significant changes to international tax rules and trade policies, creating some uncertainty and tensions affecting multinational corporations’ investment decisions and global supply chains.
On a fiscal note, while the bill reduces some federal social spending, its large cost ($3.4 trillion over 10 years plus added interest) raises concerns about increased national debt, which could pressure future business environments and government investments.
Despite these concerns, companies are accelerating job-creating investments due to the bill. Companies nationwide are experiencing enhanced cash flow due to the bill, contributing to an overall positive economic climate in the U.S. The bill is also contributing to a business competitiveness renaissance, enacting the largest tax cut in U.S. history.
Johnson & Johnson has gained certainty for their planned U.S.-based manufacturing investments, thanks to provisions in the One Big Beautiful Bill Act. The bill includes full expensing for new domestic factories, capital investments, and R&D. PACCAR, Inc. has seen an increase in interest by potential buyers, partially due to the benefits of the One Big Beautiful Bill Act.
United Rentals, Inc. is raising its free cash flow outlook by $400 million, primarily due to benefits from recent tax reform. AT&T expects to see cash savings of up to $8 billion over the next two years, which they plan to invest in their network and pension plan. The Walt Disney Company expects a further boost to earnings due to the tax reforms in the One Big Beautiful Bill Act.
Companies are attributing renewed optimism to the bill in their earnings reports and shareholder calls. Booz Allen Hamilton is raising its free cash flow outlook by $200 million due to changes in R&D capitalization in the One Big Beautiful Bill. Northrop Grumman Corporation anticipates a cash tax benefit of $200 million to $250 million for the year.
In conclusion, the One Big Beautiful Bill is promoting a business competitiveness renaissance in the U.S., with companies nationwide experiencing enhanced cash flow, increased investments, and job creation. However, experts warn of potential long-term risks due to fiscal strain and uneven sectoral support.
- The One Big Beautiful Bill Act, which lower tax rates and enhance liquidity for capital expenditures and research, has led to greater capital deployment in innovation, infrastructure, and workforce expansion at companies like AT&T, Johnson & Johnson, and The Walt Disney Company.
- The bill's provisions have also enabled firms to invest in news areas like pharmaceutical R&D (Johnson & Johnson) and content and technology investments (The Walt Disney Company).
- Boosted by the improved business confidence and reduced tax burden, companies across various sectors like defense, technology consulting, manufacturing, and clean energy, are reporting enhanced competitiveness and making plans for increased capital investment and hiring.
- However, experts caution that the One Big Beautiful Bill's large cost and potential uneven sectoral support could lead to long-term fiscal strain and pressure future business environments, affecting sectors like healthcare and clean energy.