Entrepreneurs scheduled barber services
In the bustling business landscape of Russia, a notable trend is emerging as more and more young entrepreneurs are opting for franchising as a means to enter the market. This shift towards franchises and ready-made businesses is driven by the perceived lower costs and increased guarantees, according to a growing number of aspiring business owners.
Ilya Dudkovsky, director of the business department at "Avito Business 360," echoes this sentiment, stating that franchising offers a minimal risk approach to starting a business. This perspective is particularly relevant in the beauty industry, which has seen a significant surge in franchised businesses over the past year.
According to geoservice 2GIS, the number of hairdressing salons in millionaire cities has increased by 2% to 31,700 points, while the number of barbershops has seen a more substantial growth of 17%, reaching 4,500. Interestingly, "Yandex.Maps" data shows a contrasting trend for the rest of the country, with a 5% decrease in the number of hairdressing salons to 52,200, and a 16% increase in the number of barbershops to 10,100.
The appeal of franchising is further underscored by the decreasing initial franchise fee. According to calculations by "Avito Business 360," the initial franchise fee has decreased by 34% year-over-year, now standing at 590 thousand rubles. This reduction in upfront costs is likely a significant factor in the increasing popularity of franchises.
The growth in the demand for beauty franchises is not limited to the traditional summer season. According to Franshiza.ru expert Anna Rzhedstvenskaya, the demand for beauty-related franchises has been growing by around 15% each year, a trend that continues to hold true even in the summer of 2025.
Despite the benefits, it's important to note that franchising is not without its challenges. Franchisors often promise extensive support to franchisees, but this can lead to disputes and lawsuits between franchise buyers and sellers.
In addition to the rise in franchises, there has also been a notable increase in the number of advertisements for ready-made businesses without franchises. However, the demand for individual hairdressing salons not part of a franchise has only increased by 8% year-over-year, while the demand for hairdressing salon and barbershop franchises has increased almost three times year-over-year in the summer of 2025, according to "Avito Business 360."
The lower entry threshold for franchises, coupled with the growing demand and decreasing costs, makes it clear why more entrepreneurs are choosing this route. The volume of franchise offers in the segment has increased by 52% year-over-year in the summer of 2025, further indicating the trend towards franchising.
Even the price of a ready-made salon has seen a decrease, now costing 5% less, or 900 thousand rubles, according to "Avito Business 360" analysts. This further underscores the cost-effective nature of franchising compared to starting a business from scratch.
In conclusion, the trend towards franchising in the beauty industry in Russia is a clear and growing one. With the benefits of reduced costs, increased guarantees, and a lower entry threshold, it's no wonder that more and more entrepreneurs are choosing this route. However, it's essential for potential franchisees to be aware of the potential challenges and to do their due diligence before making a decision.
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