Enhancing the Flow of Information Chains
In the realm of corporate communications, ensuring consistency and success in a communications cascade can be a challenging task. Tribe, Inc., an employee communications agency, has been working with large companies to address this issue, aiming to align employees through effective internal communications.
One of the key strategies Tribe, Inc. employs is equipping managers with communication toolkits. These toolkits are designed to simplify the process, allowing managers—who may not be trained communicators—to deliver the same consistent message from corporate.
The toolkits include clear, concise, and aligned messaging materials. These materials, such as talking points, FAQs, email/chat templates, and contextual guides, help managers deliver messages confidently and consistently while addressing common questions.
In addition to these materials, Tribe, Inc. provides training and ongoing support to managers on communication skills, active listening, and handling sensitive conversations. This enables managers to lead two-way dialogues, strengthening trust and engagement in their teams.
A multi-channel approach is also adopted for communications. This includes intranet hubs, mobile messaging (text/push notifications), emails, and live or virtual town halls. Managers are central to direct communication efforts, especially for deskless or frontline workers who prefer hearing critical information from their managers.
A detailed communication timeline and “Day 1” plan are also implemented to synchronise messages from leadership with manager cascades. This ensures timely and coordinated delivery of information.
Feedback loops and metrics, such as pulse surveys, polls, or dashboard tracking, are used to measure communication effectiveness and manager performance. This data is then used to refine toolkits and approaches accordingly.
Easy access to resources is ensured through centralised platforms like intranets or employee hubs where managers can find updated toolkits, FAQs, best practices, and training modules on-demand.
The toolkits are designed to make it easier for managers to choose communication methods and tools that are most comfortable for them and work best in their specific work environments. Each toolkit provides managers with several options for communicating sustainability efforts to employees, including a one-minute video, PowerPoint, posters, one-pagers, and FAQs.
For instance, the toolkits have been customised by brand for an apparel manufacturer. The one-pagers give managers a more concise way to share the topline messaging, while the monthly video features an intriguing success story, like reducing water waste in denim dyeing.
In another case, for a manufacturing company, the agency developed a keyring of laminated cards outlining manager talking points on the results of an employee safety survey.
By implementing these strategies, Tribe, Inc. is helping to create a consistent, credible, and cascading communication flow driven by well-prepared managers. This ultimately improves engagement and message alignment throughout the organisation. Additionally, the toolkits increase the likelihood that more managers will actually share information with their team.
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