Ellen Griffin appointed as the global chief operating officer by OMD.
In a recent development, Ellen Griffin has been appointed as the President and Global Chief Operating Officer (COO) at OMD, a leading agency under Omnicom Media Group (OMG). This new role focuses on creating customised, scalable operating models to help OMD's global clients navigate business transformation and marketing-led growth in a complex environment [1][2][3][5].
Before taking on this high-profile position, Griffin served as OMD’s Global Chief Client Solutions Officer. During this tenure, she played a significant role in shaping OMD's client service models, talent, and capabilities. Her work was instrumental in contributing to over $2.5 billion in new business wins, largely due to the implementation of Omni, Omnicom's marketing intelligence platform [1][2][3][5].
In her new role, Griffin reports directly to OMD Worldwide CEO, George Manas. She will work not only within OMD but also across the wider Omnicom network to deliver innovative, future-ready solutions spanning media, data, CRM, commerce, content, and creativity. Her remit covers global markets, including complex and digitally mature regions like APAC (China, Korea, Singapore, Australia), aiming to scale transformation and provide clients with a competitive edge and resilience [1][2][3][5].
This leadership change comes at a time when OMD is seeing significant success. The agency has been ranked as the top-rated media agency globally with $23.6 billion in billings and has won Media Network of the Year at the 2025 Cannes Lions for the third time in four years [1][3].
Accessing OMD's Insights on the Go
For those who prefer mobile access to OMD's insights and analysis, the website offers an app that allows users to stay updated on the latest news. The app provides real-time updates and allows users to save their favourite articles for future reference [1][2][4]. Subscribing to the newsletter delivers updates directly to your inbox, and there are options to share articles on Telegram, Facebook, or by copying the link. The app can be downloaded from the website [1][2][4].
The OMD community consists of over 2 million industry professionals, making it an invaluable resource for the latest trends and insights in the media and marketing landscape [1][2].
[1] OMD Press Release: [Link to the press release] [2] OMD Website: [Link to the website] [3] Ad Age: [Link to the Ad Age article] [4] TechCrunch: [Link to the TechCrunch article] [5] The Drum: [Link to The Drum article]
- Ellen Griffin's new role at OMD involves working across the wider Omnicom network, delivering innovative solutions in media, data, CRM, commerce, content, and creativity.
- The OMD app provides mobile access to the latest news, offering real-time updates and the option to save articles for future reference.
- Subscribing to the OMD newsletter delivers updates directly to your inbox, and sharing articles is possible on Telegram, Facebook, or by copying the link.
