Dulcinella, the Sweet Romania Network, Plans a Major Expansion
Dulcinella, a popular Romanian sweet-treat chain, seeks to expand its presence, aiming for a total of 100 stores nationwide by the end of 2026.
Get the inside scoop on Dulcinella, the Romanian sweet sensation with Bessarabian roots, as it sets its sights on a jaw-dropping 80% increase in locations—from a current 20 to a mouthwatering 100!—by the end of 2026.
Here's the sweet scoop: 80% of these new locations will spring up via franchising or operations, two partnership styles that form the cornerstone of Dulcinella Group's strategic vision for the coming years. By 2025, an astounding 60% of the network's revenue will come from franchise and operation locations.
Prepare your taste buds, because by the end of 2025, 30 delectable new pastry shops will join the Dulcinella family, bringing the total count to a heavenly 50.
The company's long-term dream? A yearly turnover of €100 million within the next five to seven years, a goal that operating and franchising Dulcinella locations will help them achieve.
"What we realized two years ago when laying the foundation of our business was that the moment for our development plan had arrived to no longer operate locations. As pioneers in production, our focus is on making more and better sweets. Additionally, I know numerous talented individuals who have the leadership skills to build and lead a team, but lack the funds to invest. Or, they may have the funds, but prefer not to start a business from scratch," Sergiu Diaconu, Dulcinella Group's CEO, explains.
Interested in joining the Dulcinella family as a partner? You've got options:
- Operating Partnership: As a partner, you'll have exclusive access to Dulcinella's products, and can leverage the company's existing space and equipment in exchange for a €15,000 guarantee paid upfront. You'll also pocket a percentage of sales.
- Franchising: For a franchise fee of €10,000, you'll shoulder the costs of opening your location (ranging between €80,000 and €120,000). The franchise is a partnership opportunity tailored not only for local entrepreneurs, but also for Romanians living abroad in countries where Dulcinella already exports its products.
(Image: company)
Need more details on Dulcinella's expansion strategy? We suggest checking out their official communications or business reports for the most accurate and comprehensive information.
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note: Search results did not yield specific information about the number of locations Dulcinella aims to open by 2025 and 2026, or details regarding their franchising and operating partnerships. For detailed and accurate information, it's best to consult Dulcinella's official communications or business reports directly.
- The expansion plans of Dulcinella, the Romania-based sweet delicacy producer with Bessarabian roots, include a significant increase in their business, aiming to extend their network from the current 20 locations to 100 by the end of 2026, with the majority coming from franchise and operation partnerships.
- In line with this expansion, entrepreneurs interested in partnering with Dulcinella can choose between two options: an operating partnership, where one pays a €15,000 guarantee upfront to get exclusive access to Dulcinella's products and use the company's existing space and equipment in exchange for a percentage of sales, or a franchising opportunity, which involves a €10,000 franchise fee and additional costs of opening a location (ranging from €80,000 to €120,000).
- The long-term goal of Dulcinella Group is to achieve an annual turnover of €100 million within the next five to seven years through the successful operation and franchising of their delectable food-and-drink small-business locations.
