Droga5 Boosts Three Senior Figures to Address Company Growth
In the wake of Accenture Interactive's acquisition of Droga5 in 2019, three key executives have been promoted to leadership roles within the agency and Accenture's creative and marketing services division, known as Accenture Song.
Susie Nam, Dan Gonda, and Sean Lackey have played pivotal roles in shaping the growth and integration of Droga5 within Accenture's ecosystem.
Susie Nam, now the CEO of Droga5 the Americas, has been instrumental in defining creative strategies as the agency evolved under Accenture's umbrella. Her leadership has been crucial in melding Droga5’s award-winning creative foundation with Accenture Song’s vision of offering fully integrated marketing, technology, and customer experience solutions to global clients.
Dan Gonda, promoted to President of Droga5 New York, has been instrumental in expanding the agency's creative influence and client relationships. His efforts have been significant in driving the agency's growth, both during and after the acquisition.
Sean Lackey, elevated to the position of Global Chief Marketing Officer at Droga5, has contributed to business strategy and helped align Droga5’s creative expertise with Accenture’s broader marketing technology and consulting capabilities. His work has been key in driving growth and ensuring that Droga5’s creativity remains core to the larger consultancy-led model aimed at accelerating client transformations.
Together, these promotions are part of a strategy to address growth and expand capabilities at Droga5. The agency states that the three promoted executives will be instrumental in defining its evolution as it continues to blend with Accenture Interactive.
The integration under their leadership has contributed to Accenture Song becoming the world’s largest digital advertising agency, showing the successful evolution of Droga5’s business within Accenture’s ecosystem.
Each of the promoted executives will hold a distinct role within Droga5: Nam as CEO, Gonda as President, and Lackey as Global Chief Marketing Officer respectively. Their combined expertise will undoubtedly shape Droga5's future as it continues to blend with Accenture Interactive.
The promotions are a testament to the growth and evolution of Droga5 under Accenture's leadership, and the agency looks forward to continued success in the years to come.
- Susie Nam, Dan Gonda, and Sean Lackey's respective roles in shaping Droga5's growth and integration within Accenture's ecosystem have been integral to the agency's evolution.
- Leadership positions, such as Susie Nam as CEO of Droga5 the Americas and Dan Gonda as President of Droga5 New York, have been pivotal in expanding the agency's influence and driving growth within the creative and marketing finance sector.
- The promotions at Droga5 have not only contributed to the agency's expansion but also to Accenture Song becoming the world's largest digital advertising agency, demonstrating the success of Defi and business synergies between the two entities.
