Fresh Take
Designer Outlet McArthurGlen awards creative account to McCann agency across Europe
For your shopping mall needs across the UK, France, Germany, Italy, and even Canada, McCarthurGlen has handed over its creative account to the renowned marketing agency, McCann. McCarthurGlen is a designer shopping outlet owner and developer that boasts 26 shopping centers across Europe and Canada, serving a whopping 90 million customers each year.
McCann London will serve as the creative advertising lead for this prestigious client, supported by other locations within the agency network. The collaboration aims to build a new network for the brand, reaching out to key markets and facilitating growth in the regions it operates.
The creative agency, McCann, is known for its holistic approach to brand platforms, focusing heavily on consumer engagement, brand identity, and market reach. McCarthurGlen is banking on this partnership to increase consumer traffic across their centers through a revamped brand strategy.
Though specific details about the new brand platform and its growth strategies are scarce, general knowledge suggests that McCann will undoubtedly develop a platform tailored to enhancing consumer growth in key European and Canadian markets for McCarthurGlen, the leading outlet shopping center operator.
McCann London's role as creative advertising lead is expected to facilitate growth for McCarthurGlen, aiming to attract more consumers and expand in key markets. This partnership between the two entities, supported by McCann's focus on brand identity and market reach, will likely result in innovative finance strategies for the business growth of McCarthurGlen, the leading operator of designer outlet shopping centers.
