Dentsu selected as Papa John's India's Integrated Agency Partner in preparation for market debut
Papa John's, the globally renowned pizza brand, has appointed Dentsu as its integrated agency partner for Creative, Media, and PR in India. This partnership, the result of a highly competitive multi-agency pitch, aims to unite these three key areas under a single vision for Papa John's.
Tapan Vaidya, Group CEO of PJP Investments Group, expressed his excitement about the partnership with Dentsu India. He stated, "We are thrilled to partner with Dentsu India. This collaboration aligns with our vision of delivering 'Better Ingredients. Better Pizza.' and helping the brand connect with customers and grow in India."
Indrajeet Mookherjee, CEO of Dentsu Creative Webchutney, expressed his pride in winning the integrated mandate for Papa John's. He believes that the partnership is more than just a pizza launch, it's about bringing a global icon into a new cultural conversation in India.
Dentsu Creative Webchutney will drive creative strategy, brand identity, and campaign development for Papa John's. Kuntal Dey, the head of Dentsu Creative Webchutney, will be responsible for these tasks under the new partnership contract. The agency is looking forward to creating fresh ideas, bold storytelling, and new narratives to redefine the pizza category in India.
iProspect will lead a digital-first media and performance marketing strategy for Papa John's. Posterscope, on the other hand, will focus on out-of-home and on-ground activation. Dentsu Creative PR will enhance brand reputation through earned media, influencer engagement, and reputation management.
The brand plans to bring its "Better Ingredients. Better Pizza." promise to Indian consumers, starting with its first restaurants opening soon in the city. The account for Papa John's will continue to be managed from Dentsu's Bengaluru office.
Indrajeet Mookherjee, CEO of Dentsu Creative Webchutney, added, "We are excited about the opportunity to work with Papa John's and help them connect with Indian consumers. This win is a testament to the power of collaboration across the One dentsu network."
The partnership between Dentsu India and Papa John's is set to redefine the pizza category in India, promising a unique and exciting journey for both the brand and its customers.
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